PressBox Articles
PRISA Media adopts LiveRamp's Authenticated Traffic Solution (ATS)
PRISA Media, the world's leading Spanish-language media company, has partnered with the leading data collaboration platform, LiveRamp to integrate its Authenticated Traffic Solution (ATS). ATS enables PRISA Media to improve addressability across its media offering with LiveRamp's pseudonymous, people-based identifier, [...]
DoubleVerify Report: CTV Bot Fraud Surges by 69%
DoubleVerify , a leading software platform for digital media measurement, data, and analytics, today (May 18th, 2023) released its 2023 Global Insights Report, analysing trends from nearly 5.5 trillion media transactions across over 1,000 customers in nearly 100 countries. The report [...]
PubMatic Partners with SeenThis
PubMatic has agreed a new partnership with adaptive streaming specialist, SeenThis to deliver high-quality digital advertising while minimising carbon emissions. This initiative will give brands and agencies around the world a simple, efficient way to shift their buying behaviour in [...]
Taboola Drives AI-Powered Personalisation For Top Publishers
Taboola, a global leader in powering recommendations for the open web, has announced a new milestone for Homepage For You, its publisher platform offering that adds Artificial Intelligence (AI) to power editorial recommendations on publisher homepages. Homepage For You is part [...]
Crimtan Partner with Dubai Media Incorporated
Programmatic and data agency Crimtan has partnered with Dubai Media Incorporated (DMI) to launch an exclusive and exciting initiative this month. In this exclusive partnership, the two media specialists will combine their datasets, offering their clients the ability to target 1 [...]
Blis’ e-Guide Reveals Nearly 25m Shoppers Consider Themselves to be Grocery Bargain Hunters This Year
Blis, a truly unique planning and buying platform, announced the launch of its new e-Guide showing how grocery shoppers are buying across the UK to help marketers understand consumers’ preferences and motivations as well as practical tips on overcoming today’s [...]
Good-Loop’s Purposeful Ad Formats Raise £6m for Environmental Causes & Charities
Almost 300,000 New Yorkers experiencing food insecurity fed for a day and 2,306 metric tonnes of carbon sequestered from the atmosphere through the restoration of mangrove forests and seagrass meadows.That’s just some of the social and environmental impact purpose-led ad [...]
Clear Channel & Hivestack Partner for Programmatic Digital-Out-Of-Home (DOOH) In Italy
Hivestack, the world’s largest, independent, programmatic digital-out-of-home (DOOH) ad tech company today (May 17th, 2023) announced the expansion of its multi-country partnership with Clear Channel through its latest integration with Clear Channel Italy. Clear Channel Italy is a part of the [...]
Clear Channel e Hivestack diventano partner nel programmatic out-of-home in Italia
Hivestack, società di ad tech specializzata nel programmatic digital-out-of-home (DOOH), ha annunciato l'espansione di un accordo internazionale con Clear Channel, una delle principali società di media out-of-home (OOH) del mondo. che vedrà una nuova integrazione tra la società e Clear [...]
Popular Tradertalks
Latest Posts
-
The Stack: Meta to End Fact-Checking While X’s Content Moderation Comes Under Further Scrutiny; Japan Announces Action Against Google -
"The CTV environment is particularly challenging": Samba TV's Jay Fowdar on Omni-channel Effectiveness -
EU Pushes to Conclude Investigation into X’s Content Moderation; Reddit Introduces New Features for Advertisers -
Meta to End Third-Party Fact-Checking; Singapore Considers Social Media Age Restrictions; Disney to Combine Hulu + Live TV with FuboTV -
Programmatic Trends & Predictions for 2025: Industry Experts Share What’s Next
Follow ExchangeWire