Regulation GDPR

• The New Brazilian Data Protection Regulation; Brazil Allows Political Parties to Advertise Online for the First Time

  6 years ago News

  

  There is some big news coming out of Brazil at the moment. The Brazilian government has sanctioned a law that defines data privacy regulation, with vetoes; and for the first time in the country’s history, political parties can use paid-for [...]

• New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution

  6 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media [...]

• Challenging Walled Gardens: Q&A with Adam Singolda, CEO, Taboola

  6 years ago News

  

  Content recommendation specialists Taboola have just celebrated 10 years in business. Among other things, ExchangeWire talks to Adam Singolda (pictured below), founder and CEO, Taboola, about the development of the company, the David vs Goliath fight against walled gardens, and [...]

• GDPR Signals Need for APAC Firms to Evolve Data Strategy

  6 years ago News

  

  The General Data Protection Regulation (GDPR) may be up and running for over a month now, but businesses in Asia-Pacific will need to reassess their data strategy and ensure they can earn the trust of consumers who are increasingly wary [...]

• Transparency Is a Major Demand for Audiences Too: Q&A with Fredrik Borestrom, President, IAA UK Chapter

  6 years ago News

  

  The UK advertising industry is booming and, despite some challenges, there are many reasons to be positive about its future. ExchangeWire speaks with Fredrik Borestrom (pictured below), president of the IAA UK Chapter, about some of the challenges that the advertising [...]

• Key Trends in the Age of GDPR: Q&A with Carl White, Co-Founder, Nano Interactive

  6 years ago News

  

  With GDPR now in effect, and the ePrivacy directive looming, a number of key trends have emerged within the ad-tech space that call for attention. In this Q&A with ExchangeWire, Carl White (pictured below), co-founder, Nano Interactive, discusses cookieless tracking, [...]

• Controller or Processor: What's Really at Stake Under the GDPR? Q&A with Romain Job, CPO, Smart

  6 years ago News

  

  The GDPR is finally upon us. For many, if not all of us, the date of 25 May 2018 was only the beginning. There’s still a lot of work to be done and still a lot to be understood, across [...]

• What the Digital Advertising Ecosystem Really Looks Like in 2018: Q&A with Oliver Whitten, COO, Adform

  6 years ago News

  

  Digital advertising is a complex industry, where challenges and opportunities are plentiful. As the General Data Protection Regulation (GDPR) and artificial intelligence (AI) bring more of both, ExchangeWire caught up with recently promoted Adform COO, Oliver Whitten (pictured below), to [...]

• Waking the Sleeping Giants for Mobile Opportunities: Q&A with Itamar Benedy, CEO, Glispa

  6 years ago News

  

  Mobile continues to drive programmatic growth, reaching record highs in 2017 – and promising outlooks for the future. That makes it more important than ever to get attribution and measurement right, says Itamar Benedy (pictured below), CEO, Glispa. In this Q&A [...]

• GDPR Ushers in New Era of Customer Empowerment & Engagement

  6 years ago News

  

  Experienced marketers and merchandisers understand that every few years there is a ‘-geddon’ or ‘-ocalypse’ that monopolises the industry’s attention – sparking fear, changing priorities and, in some cases, altering the landscape forever. In this piece, James Norwood (pictured below), EVP strategy [...]