Regulation GDPR

• GDPR Sees Online Players in High-Stakes Gamble

  6 years ago News

  

  By using 'legitimate interest', online publishers and vendors are playing Russian roulette with their users' data, writes Stuart Austin, digital consultant, ConsentEye. Now GDPR is in place, many publishers and tech vendors are banking on 'legitimate interest' to cover their use [...]

• Has GDPR Killed Programmatic?

  6 years ago News

  

  After months of speculation about how GDPR will change programmatic, the deadline for compliance has finally come (and gone). The Media and Marketing Privacy summit, which took place just before the deadline (22 May) made a few final predictions about [...]

• AI the Next Industrial Revolution: Q&A with Jeffry van Ede, Co-Founder & CEO, Simplaex

  6 years ago News

  

  AI has recently pushed programmatic to new heights. But how are the new regulations regarding data privacy going to impact AI and machine learning? ExchangeWire discusses the future of AI with Jeffry van Ede (pictured below), co-founder & CEO, Simplaex. ExchangeWire: [...]

• The Upside: How GDPR Will Level the Playing Field & Foster Innovation

  6 years ago News

  

  GDPR is officially here, and according to a recent eMarketer survey, only 6% of firms said that they were ready for the new European Union privacy laws. Given the prospect of such a large-scale disruption, and the uncertain nature of [...]

• Dear Publishers: Advertisers Need Your Help to Stay Effective in a GDPR’d Europe

  7 years ago News

  

  The General Data Protection Regulation (GDPR) amplifies the reliance of advertisers in Europe on publishers’ consent and contextual data. After all, these factors are essential to the survival of the entire digital advertising ecosystem. In this piece for ExchangeWire, Eric Tucker [...]

• GDPR Might Provide Momentum for U.S. Data Privacy Laws: Q&A with Amit Dar, Taptica

  7 years ago News

  

  Europe and European companies have tended to lead the pack when it comes to data protection concerns and regulations. ExchangeWire chats with Amit Dar (pictured below), general manager U.S. of global end-to-end mobile advertising platform Taptica about ensuring data privacy within [...]

• UK Mobile Purchase Growth Rates Surge; Consumers Will Punish Businesses that Fail to Safeguard Data

  7 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: UK Mobile Purchase Growth Rates Surge; Consumers Will Punish Businesses that Fail to Safeguard Data; and U.S. Tops Data-Protection Rankings. UK Mobile Purchase Growth [...]

• Growing Sustainably: Q&A with Gavin Stirrat, VP Europe, Partner Services, OpenX

  7 years ago News

  

  Following his appointment as VP Europe, partner services, at OpenX, ExchangeWire took the opportunity to ask Gavin Stirrat (pictured below) about OpenX's potential expansion plans, the quality and transparency issues in the programmatic industry, and the trends to be expected [...]

• How to Clean Up Your Marketing Stack, Pre-GDPR

  7 years ago News

  

  In its most simple form, marketing is the promotion of a product. While this has never fundamentally changed, the way in which the promotion process takes place adapts and evolves constantly. A large part of this is utilising platforms, tag-management [...]

• 10 Unintended Consequences of the GDPR

  7 years ago News

  

  When legislators in the EU came up with the GDPR legislation, I know they had the best intentions to protect the rights of users. For too long digital media, marketing, and advertising technology platforms have been harvesting and monetising data [...]