Regulation GDPR

• Piwik PRO & Acquia Launch an Integration Aimed at Optimising Website Accessibility & Engagement in a Privacy-Friendly Way

  7 months ago News

  

  Piwik PRO, a privacy-first digital analytics and data activation platform, now connects with Monsido by Acquia, a web governance and accessibility solution. The new integration empowers marketers to deliver optimised, inclusive, and compliant digital experiences. Piwik PRO enables marketing teams to [...]

• Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets 

  7 months ago News

  

  Today’s news: Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets  Google’s ad stack trial has wrapped up, just three weeks after it began at the US District Court [...]

• ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC 

  7 months ago News

  

  Today’s news: ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC  The UK’s Advertising Standards Authority (ASA) has banned Sky and Nike ads for using “dark pattern” advertising tactics which intend to mislead consumers. [...]

• YouTube’s Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants’ Data Use; Publicis Groupe Acquires Mars United Commerce  

  7 months ago News

  

  Today’s news: YouTube’s Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants’ Data Use; Publicis Groupe Acquires Mars United Commerce  More than a year after YouTube revealed it was testing ads which play when a user pauses [...]

• From Rumour to Reality: Oasis Tour News Dominates Reader Interest

  8 months ago News

  

  There have been whispers about a reconciliation for some time, but the official announcement of an Oasis reunion tour last Tuesday saw a huge surge in interest among the British public. Readership trend data from Taboola reveals that Oasis was [...]

• Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC Streaming Record 

  9 months ago News

  

  On today’s news digest: Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC Streaming Record  Amazon is expanding into unchartered territory through its latest collaboration with Barclays with the launch of the Amazon Barclaycard. [...]

• UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab 

  9 months ago News

  

  On today’s news digest: UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab  UK Ad spend on broadcast video on demand (BVOD) services will surpass £1bn for the first time [...]

• The Stack: Latest Industry Scrutiny from Regulators 

  9 months ago News

  

  This week on The Stack: Latest Industry Scrutiny from Regulators; Omnicom's Growth Declines in APAC; Today's MadTech Daily This week’s digest news saw Apple’s ‘tap to pay’ antitrust case come to a close, with the European Commission (EC) accepting a set [...]

• Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m; Labour to Establish AI Regulation 

  10 months ago News

  

  On today’s news digest: Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m; Labour to Establish AI Regulation  Omnicom reported 5.2% organic growth for Q2 2024, predominantly propelled by experiential (17.6% increase) as well as [...]

• Two in Three Media Buyers Cite Measurement Issues; UK Watchdog to Investigate Microsoft; BBC & ITV Get 24.2 Million Streams in Euro Final 

  10 months ago News

  

  On today’s news digest: Two in Three Media Buyers Cite Measurement Issues; UK Watchdog to Investigate Microsoft; BBC & ITV Get 24.2 Million Streams in Euro Final  Media buyers are spending more across all video channels and content types, according to [...]