Regulation GDPR

• IAB Releases GDPR Framework; OpenX Removes Video Ad Format

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR Framework: Call for Feedback; OpenX Bans 300x250 Video; Improve Digital Offers First-Price Auction Option; New Custom Bid Algorithms at Amobee; and Rubicon [...]

• Why OOH Is the Answer for Digital Advertisers in a GDPR World

  7 years ago News

  

  With GDPR set to significantly change digital advertising in the near future, it may be time to explore other channels of distributing ads where strict opt-ins are not an issue. Craig Mytton (pictured below), CRO, Bitposter, argues for OOH as [...]

• Rapid Growth for Connected TV Advertising in Europe; BVDW Criticises CfBA

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Connected TV Advertising in Europe Will Grow; BVDW: Coalition for Better Ads Solution Ignores Needs of the European Market; New mobile ad formats for [...]

• Marketers & GDPR: Q&A with Ian Woolley, Ensighten

  7 years ago News

  

  GDPR will be a challenge for marketers, but it will also enable a new level of transparency that will change the programmatic industry for the better. But how ready are marketers? In this exclusive Q&A, Ian Woolley (pictured below), CRO, [...]

• Rebrand With a New CDP: Q&A with Sigvart Voss Eriksen, Tapad

  7 years ago News

  

  Martech provider Tapad is launching its new customer data platform as we speak. ExchangeWire speaks with Sigvart Voss Eriksen, CEO, Tapad about the importance of personalisation for marketing, and gets the lowdown on the new CDP. ExchangeWire: Why is Tapad moving [...]

• The Boom Times Are Still Rolling for Digital Advertising: Q&A with Ally Stuart, MD EMEA, Sharethrough

  7 years ago News

  

  Is programmatic going from strength to strength? In this Q&A with ExchangeWire, Ally Stuart (pictured below), managing director EMEA, Sharethrough, explains what recent ad spend figures say about the state of the industry, the impact of GDPR, and what 2018 holds [...]

• Trusting Google to Go on Safari

  7 years ago News

  

  A class action UK lawsuit is being mounted against Google, which stands accused of unlawfully harvesting personal data from 5.4 million UK users by bypassing privacy settings on their iPhones. This was allegedly accomplished over several months in 2011 and [...]

• Bots, GDPR & Second-Party Data: Why Data Quality is King in 2018

  7 years ago News

  

  With 2017 now behind us, it’s time for advertisers to look ahead. Data – and the insights it provides – will continue to play a role for campaign success in 2018. However, instead of data volume, advertisers are becoming increasingly [...]

• What's in Store for Ad Tech This Year

  7 years ago News

  

  Ad tech and advertising are always changing; and there's a lot to look forward to as we move ahead this year. Writing exclusively for ExchangeWire, Eric Wheeler (pictured below), CEO, 33Across, talks about what will be changing in the industry [...]

• Another Year of Transparency? Q&A with Koray Fuat, PubMatic; Ignasi Prat, Tappx; & Michael Nevins, Smart

  7 years ago News

  

  GDPR is set to shake up programmatic in 2018. Not only will it make publishers reconsider the number of partners they work with, but it will also make them more protective of their data. At the same time, the big [...]