Regulation GDPR
UK Viewability Figures Rise; Adform Applies Ads.txt Filtering
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability rates on the rise; Ads.txt filtering on Adform’s SSP; SpotX expands presence to Belgium; New members for MMA Germany; [...]
GDPR Is a Game Changer, Not a Death Knell: Q&A with Tiffany Morris, Lotame
Tiffany Morris (pictured below) is general counsel and vice president of global privacy at DMP Lotame. In this Q&A with ExchangeWire, she explains the benefits of GDPR for advertisers, its repercussions for the online advertising industry, and Lotame's approach to [...]
Amazon TAM startet in Deutschland; Plista Trendradar
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Amazons Header-Bidding-Lösung TAM startet in Deutschland; Plista Trendradar 2018; und Adyoulike erhält britische JICWEBS-Zertifizierung. Amazon bringt Transparent Ad Marketplace nach Europa Die Header-Bidding-Lösung von Amazon kommt nach Europa. Die Cloud-basierte serverseitige [...]
The Changing Nature of Consumer Personas
Targeting in the age of programmatic is not about demographics anymore. It is about the consumer's passions, interests, and habits. In this opinion piece, John Snyder (pictured below), CEO, Grapeshot, looks at personalisation and how the GDPR will make a [...]
Experts Predict: How Will GDPR Change Advertising in 2018 & Beyond?
Only five months away, GDPR could change the course of advertising forever. Currently slated for 2019, the ePrivacy Directive is driving even greater concern in all corners of the industry. Are we ready, and should we really be fearful of [...]
Data-Driven Retail in the Shadow of GDPR
Marks & Spencer recently revealed it is looking to data analysis to turn its fortunes around, combining information from its Sparks loyalty scheme, online interactions, and M&S Bank to offer personalised experiences to its customers. Lindsay McEwan, VP and managing director [...]
IP Geolocation Can Help Prevent Fraud: Q&A with Kate Owen, Digital Element
In a mobile-driven world, users want to have shopping experiences that are relevant and targeted. IP geolocation technology is the technology that makes personalised shopping experiences on-the-go possible. Talking exclusively to ExchangeWire, Kate Owen (pictured below), VP Northern Europe, Digital [...]
The Post-GDPR Data Nirvana: How Can Retailers Navigate the New Marketing Landscape?
December is here; and the Christmas countdown has officially begun. Retailers are preparing for the most important period of the year. A time when sales could make or break certain businesses. But 25 December is not the only date to [...]
Why Probabilistic Is the Key That Unlocks New Markets
As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow these strategies worldwide. Writing exclusively for ExchangeWire, Keith Petri (pictured below), CSO, Screen6, explains the importance of a probabilistic data [...]
GDPR Roundtable: The Opportunity for Change
Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union, forever. Hefty fines and repercussions await those failing to comply; [...]
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