Regulation GDPR

• EU General Data Protection Regulation: What You Need to Know (Part 2)

  9 years ago News

  

  In the second of this series of pieces, ExchangeWire explores the new EU General Data Protection Regulation (GDPR). With contributions from leading industry experts, to understand the details of this new regulation, this series investigates what it means for businesses [...]

• Helping to Dispel the Misnomer of the Ad Tech Tax

  9 years ago News

  

  On 24 March the IAB announced the release of the IAB Programmatic Free Transparency Calculator to allow for charges of programmatic ad technology services during a bid request or response to be broken down, providing greater transparency. Transparency is a sore [...]

• High Ad Fraud Figures are Scare Tactic: Q&A with Dr Felix Badura, Co-founder, Meetrics

  9 years ago News

  

  Following the recent JICWEBS town hall event, which focused on the core issues of ad fraud, brand safety and viewability, ExchangeWire speaks with Dr Felix Badura (pictured below), product director & co-founder, Meetrics about the prevalence, detection, measurement, and impact [...]

• Programmatic Audio Advertising Primed for Growth

  9 years ago News

  

  In January, the IAB Tech Lab released the OpenRTB 2.4 protocol for public comment. With the opportunity for comment now closed, and the protocol awaiting release, ExchangeWire delved into the pending updates that will be supported with the latest version, [...]

• Glow Merges with ADTZ; Inneractive Snapped Up by RNTS

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow merges with Spanish ADTZ; RNTS buys Inneractive; EU releases more details on 'Privacy Shield'; UK cultural secretary slams ad blocking; Facebook faces German anti-trust [...]

• IAB UK's Latest Report Shows Ad Blocking on the Rise

  9 years ago News

  

  Yesterday (1 March), the IAB UK released the latest ad blocking report, conducted online by YouGov, which revealed that 22% of British adults online are currently using ad blocking software – up from 18% in October 2015. The report also [...]

• The Technology is There to Deliver Programmatic Across More Channels Than Currently Use It

  9 years ago News

  

  In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International, discusses the broader applications of programmatic. Originally, when trading of digital display inventory began through ad networks, it was a way [...]

• China's iPinYou Bets on Local Knowledge Against Google

  9 years ago News

  

  China's largest DSP believes its local partnerships and strong knowledge of the local market mean it can deliver a higher level of service compared to Google, which it considers its archrival. iPinYou, which last month announced it had restructured to "return" [...]

• New EU Data Protection Regulations; Eyeo Reveals Funding for Adblock Plus

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU has decided on new data protection regulations; Eyeo is financed by whitelisted marketers; and AppNext partners with Hisense. EU finally hauls data protection [...]

• AANA Revises Ad Definition in AU; Dentsu Takes Digital Performance Firm to Asia

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AANA revises ad definition in AU; Dentsu takes digital performance firm to Asia; Major networks serving ads [...]