Regulation GDPR

• Microsoft Pulls Teams from Office Amidst EU Probe; AI21 Labs Secures Funding from Google, Nvidia

  1 year ago News

  

  In today's ExchangeWire news digest: Microsoft unbundles Teams from Office; Israel's AI21 Labs raises £122m in a series C funding round; and Klarna reports it turned a profit in May this year. Microsoft to cut Teams out of Office Microsoft has stated [...]

• The Future of Ad Networks

  1 year ago News

  

  “Will three-martini lunches make a comeback?”  This was the question posed by Rob Beeler at this year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more appealing [...]

• Clinch Joins TCF Canada to Champion Data Privacy & Responsible Advertising Practices in the Canadian Market

  1 year ago News

  

  Today, (August 17th, 2023) Clinch announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada). IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in [...]

• InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers

  1 year ago News

  

  InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations.  This strategic [...]

• What Could a Break-Up of Google’s Ad Network Mean for Tech?

  1 year ago News

  

  Best known as the world’s most-used search engine, Google has leveraged its vast catalogue of domains to build an ad network that has drawn the budgets of marketers almost everywhere. While highly lucrative for Google, this network has drawn the [...]

• Uber Reports First Operating Profit; Meta May Introduce Ad Opt-In for European Users

  1 year ago News

  

  In today's ExchangeWire news digest: Uber makes an operating profit for the first time in the company's history; Meta may introduce ad opt-in for Instagram users in Europe; and social media drives sales for a quarter of UK small businesses. Uber [...]

• The Stack: Tech Giants Unite to Regulate AI; X Corp Offers Discounts to Woo Advertisers

  1 year ago News

  

  This week: Google, OpenAI, Microsoft, and Anthropic launch a new initiative to regulate AI, X Corp cuts ad prices by up to 50%... AI dominated the tech industry once again this week, which opened with reports that OpenAI's head of trust [...]

• Kevel Establishes OpenRTB Protocol for Retail Media

  1 year ago News

  

  Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the OpenRTB framework. The protocol will set new standards for programmatic advertising [...]

• IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry

  1 year ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (July 27th, 2023) released its ‘Guide to Improving Sustainable Business Decision-Making’. This initial guide has been created to assist businesses in the digital advertising ecosystem [...]

• X Corp Cuts Ad Prices to Win Back Brands; Google, Microsoft Partner to Regulate AI

  1 year ago News

  

  In today's ExchangeWire news digest: Elon Musk's X Corp. offers special discounts to woo advertisers; Google, Microsoft, OpenAI, and Anthropic launch a new initiative to regulate the development of AI; and Amazon proposes new measures to appease the UK's CMA. X [...]