Reports
Multi-Channel Advertising: The Path to Marketing Success
Change, something which has arguably always been at the centre of the advertising industry, has been more dramatic in recent years. The impending death of the third-party cookie has meant that marketers and tech vendors have had to reassess how [...]
Change, something which has arguably always been at the centre of the [...]
ExchangeWire Industry Review 2023
Following a post pandemic year of recovery and transition, standardisation, privacy, and an increased focus on environmental impact are all making headlines this year. These factors, combined with current economic headwinds mean that big decisions, and getting them right, matters [...]
Attention in Advertising 2023
The global digital advertising industry is undoubtedly going through its most significant shift in decades. Legislative efforts to bolster user privacy and the deprecation of identifiers in desktop and mobile environments have significantly impacted the effectiveness of third-party cookies, which [...]
Privacy and Efficacy – a Case for Returning to One-to-Many Targeting
The sunsetting of third-party cookies adds a new dimension to advertising’s age-old question: how do I reach my target audience? It also complicates a central consideration to resolving this question – the collection, analysis, and application of users’ data. Many in [...]
The sunsetting of third-party cookies adds a new dimension to advertising’s age-old [...]
Deep Dive: Advertising Resource Management
ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact. The advertising landscape is more complicated today than it has ever been. Advertisers have been forced to adapt to [...]
ARM is like ERP for the advertising industry: a strategic necessity in [...]
ExchangeWire Industry Review 2023: State your Case
If 2022 was a year of recovery and transition, then what are the trends that will seize both industry attention and investment in 2023? Regulations and standards, privacy and an increased focus on environmental impact are all making headlines. All [...]
Advancing Advertising Sustainability in Europe
In a year in which European temperatures surged to record levels, the urgency for global supply chains to both account for and reduce carbon emissions has become ever more apparent. The impact of digital advertising on the climate has therefore [...]
ATS Singapore 2022 - Top Tips Ebook
Returning after a three-year, Covid-19-enforced hiatus, ATS Singapore 2022 brought together senior stakeholders across the media, marketing, and commerce industries for two days of panel discussions, keynote presentations, fireside chats, and networking, delivering knowledge and strategies that are defining not [...]
Deep Dive: a Guide to Environmental Sustainability in Digital Advertising
When it comes to evaluating sources of carbon emissions, we usually think about oil companies, the car industry, airlines, or any large factories emitting a big volume of smoke. But did you know that the Internet emits the same volume [...]
When it comes to evaluating sources of carbon emissions, we usually think [...]
ExchangeWire APAC Industry Review 2022
Though coronavirus restrictions have broadly eased globally, the programmatic advertising industry remains under stress. Market uncertainty due to sharply increasing energy prices, in part driven by the effect of carbon emissions upon the climate, is currently coupled with the rollout [...]
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