Reports

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  Let the Data Speak: Comparing the Use of Data Across Europe; in Association with Xaxis

  Information can travel across borders instantly, without friction, and without stopping at customs, subject to data privacy legislation of course. You’d expect for the development of any European market in data-driven advertising, with common standards and practices across the continent, [...]

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  Adoption Vs Execution: How Media Agencies Across the Globe are Making the Most of their DMPs' Capabilities; in Association with Lotame

  In the world of digital advertising and programmatic marketing, data has grown exponentially in both volume and importance. The use of large data sets in predicting consumer behavior and understanding audiences is more widespread now than ever before. We have [...]

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  Digital Re-imagined: Context & Predictability; in Association with xAd

  Tapping into contextual data (such as location, weather and time of day), which is collected through mobile devices, is a reliable way for today’s marketers to take control and begin to track audience habits. This data can then be used [...]

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  The Evolving Perception of Online Marketplace Quality in Programmatic Advertising; in Association with OpenX

  Building on last year's report, our research highlights changes in media buyers and publishers' perception of online marketplace quality, and the implications of this shift. Confidence that programmatic advertising delivers value for money has fallen from 95% to 86% globally, despite [...]

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  UK Mobile & Video Advertising Truths; in Association with Rubicon Project

  This report reveals how media buyers and media sellers are embracing the mobile and video opportunity. Despite the challenges that exist; we see there is a high level of satisfaction across the industry. Furthermore, there is a strong desire to [...]

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  Fragmentation Vs Consolidation in the Programmatic Technology Ecosystem; in Association with BidSwitch

  Over the last five years, the programmatic technology industry has experienced hyper-fragmentation; there are more than 250 platforms that are connected to BidSwitch and this number is growing rapidly. The purpose of this research was to discover whether media professionals think [...]

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  The Perceptions & Realities of Malvertising in the Digital Publishing & Advertising Industry; in Association with The Media Trust

  What started out as pranks by computer geeks (viruses, worms and trojan horses) has evolved to become a multimillion-dollar business affecting the entire online advertising industry. Bad actors harness the value of individual, personal details (i.e., name, passwords, financial data, [...]

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  State of the European Data Management Platform Market; in Association with Weborama

  In 2016, we see that DMPs are mainstream within the publisher, media agency and brand communities, with more than 68% reporting implementation. This report highlights difference in adoption in European markets with differing levels of digital maturity. We see that the [...]

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  Video Formats, Private Marketplaces & Location-Enabled Buying will Dominate Mobile Advertising in 2016; in Association with Rubicon Project

  This report documents senior advertising buyers’ and media sellers’ views on current market conditions, the latest trends that they are observing in mobile media and marketing, and their predictions for the year ahead. Globally, advertising buyers - including brands, advertising agencies and [...]

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  Full-Stack Data Centre Ecosystems Offer Performance Improvements in Programmatic Advertising; in Association with Equinix

  The online advertising industry is continually troubled by fraud. Fraudsters operate on the buy-side and the sell-side of programmatic online advertising trading. Publishers, media buyers and advertising technology vendors are united in their quest to eliminate fraud and to create [...]

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