Reports

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  The Evolution of Data Management Platforms; in Association with Oracle

  This report shows how widespread the adoption of DMPs is across the world and within media buyer and media seller communities. As a relatively recent addition to the marketing technology stable, DMPs are sometimes misunderstood and seen as a panacea to [...]

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  Perceptions, Implications & the Future of Online Marketplace Quality in Programmatic Advertising; in Association with OpenX

  Programmatic advertising offers marketers niche, accurate and progressive targeting that is scaleable, therefore it is no surprise that the majority of marketers view this method of buying as good value for money. This report is a benchmark for the perception and [...]

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