Whiteboard

• Pixels' Alex Powell on the TikTok-ification of the Open Web

  

  In this episode of TraderTalk TV, Alex Powell, Co-Founder and CEO of Pixels, joins ExchangeWire's Lindsay Rowntree to discuss vertical video and the "TikTok-ification" of the open web. Powell details: The evolution of video advertising and short-form video content Video engagement on the [...]

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• AUDIENCES' Rob McLaughlin on the Importance of First-Party Data Activation

  

  Ciaran O'Kane is joined at the legendary ExchangeWire whiteboard by Rob McLaughlin, founder and CEO of AUDIENCES, to discuss the power of first-party data. Tune in as Rob sketches out: The importance of first-party data activation The challenges inherent in [...]

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• Adform's Jochen Schlosser on the Future of Targeting

  

  In our latest TraderTalk, Jochen Schlosser, CTO at Adform, joins Ciaran O'Kane at our famous whiteboard. The pair discuss the future of identity and targeting, and Jochen gives his take on targeting possibilities in a cookieless world. Tune in as Jochen [...]

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• MiQ’s Senior Product Manager on Using TV Intelligence to Address the Challenges of Fragmentation

  

  In this Trader Talk TV, Ciarán O’Kane is joined by Michael Lampard Chisvo, Senior Product Manager, Advanced TV at MiQ. They discuss the connected TV (CTV) landscape, exploring the challenges of fragmentation and the execution of CTV strategies. Michael expands on: [...]

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• Kevel’s James Avery on Innovation and Customisation in Retail Media 

  

  James Avery, Founder and CEO of Kevel, joins ExchangeWire CSO Ciarán O’Kane to discuss innovation and customisation in the retail media space.  Focusing on the retail media landscape, James expands on:   How Kevel works with their clients and builds their platform around [...]

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• OptiDigital's Magali Quentel-Reme on Dynamic Price Flooring

  

  CEO and co-founder of OptiDigital, Magali Quentel-Reme, joins ExchangeWire CSO Ciarán O'Kane in front of the whiteboard to discuss dynamic price flooring. Tune in as Magali discusses OptiDigital's dynamic price floor solution, and how publishers can make the most of [...]

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• Microsoft Advertising's Joseph Merhej on the Importance of Privacy-First Marketing

  

  Ciarán O'Kane is joined at the whiteboard by Joseph Merhej, senior solutions architect at Microsoft Advertising for a fascinating look at the cookieless future. Tune in as Merhej dives into how the programmatic ecosystem can adapt post-deprecation, why a privacy-first approach [...]

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• Multilocal's Fern Potter on How Curation is Benefiting Advertisers

  

  "We're not just after the quantitative components, but also qualitative." In this episode of TraderTalk TV, Multilocal's Fern Potter talks all about Curation as a service. Potter delves into how curation delivers performance for advertisers, throughout the entire supply chain. In particular, [...]

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• Duration Media's Brian Murphy on Reducing Emissions while Increasing Revenue

  

  In our latest TraderTalkTV video, we explore the intersection of sustainability and digital advertising with Brian Murphy, chief revenue officer of Duration Media.  We delve into: How location based emissions connect the dots between advertising and the environment How advertisers can reduce emissions [...]

• Lumen's CEO, Mike Follett, on Attention as a Service for Advertising Outcomes

  

  In this episode of TraderTalk TV, Lumen's CEO Michael Follett, talks through the Lumen eye tracking attention model, from Prebid, Postbid, aPMP and DSP, explaining the importance of outcome data when measuring attention. In particular, Mike delves into: Building models that [...]

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