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• Permutive's David Reischer on Identity & Privacy in a Post-Cookie World

  

  In this latest episode of TraderTalk TV, ExchangeWire's Lindsay Rowntree is joined by David Reischer, product manager at Permutive, to discuss what a cookieless future means for ad tech when it comes to identity & privacy. In this session, Reischer and [...]

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• ID5's Mathieu Roche on Cross-Domain Reconciliation

  

  In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Mathieu Roche, co-founder and CEO at ID5, to discuss linking IDs across domains.  In this session, O'Kane and Roche cover: - how brands and publishers currently communicate through DSPs [...]

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• MiQ's Freddie Turner on the Cookieless Future

  

  In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Freddie Turner, director of strategy UK at MiQ to discuss the cookieless future.  In this episode they discuss: - The current ecosystem and the four ID types which currently exist: [...]

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• mediarithmics' Philip Raby on the Evolution of the Marketing Data Stack

  

  In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O'Kane, is joined by mediarithmics' UK general manager, Phil Raby, to discuss the evolution of the marketing data stack. In this episode, O'Kane and Raby discuss: – The current types of data stacks, and [...]

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• SilverBullet's Umberto Torrielli on Contextual Targeting and First-Party Data

  

  In this episode of TraderTalkTV, ExchangeWire's head of content, Lindsay Rowntree, is joined by Silverbullet's co-founder and chief strategy officer, Umberto Torrielli, to discuss how contextual intelligence, fuelled by first-party data, is the future.   In this episode Torrielli discusses: - What the contextual targeting landscape [...]

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• Novatiq's Tanya Field on Targeting in the Newly Anonymous Web

  

  In the latest episode of TraderTalk TV, ExchangeWire CEO Ciaran O'Kane talks to Tanya Field, co-founder and CPO at Novatiq, about targeted advertising in the newly anonymous web.   In this session, Field discusses:   - How publishers and buyers can make the most [...]

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• Semasio's Anna Schenk on Unified Semantic Targeting

  

  On ExchangeWire's first ever virtual TraderTalk TV episode, Lindsay Rowntree, head of content, speaks with Anna Schenk, managing director EMEA at Semasio, to discuss unified semantic targeting. In this episode Schenk discusses: - Industry uncertainty around third-party data - The contextual targeting renaissance - [...]

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• Kevel's James Avery on Utility Publishers

  

  In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews James Avery, founder and CEO, Kevel to discuss utility publishers, and how such firms are set to flourish through 2020. Avery discusses: - The characteristics of utility publishers in comparison to traditional [...]

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• Permutive's David Reischer on Edge Computing vs. Cloud Computing

  

  In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews David Reischer, lead solutions architect, Permutive, to discuss Edge Computing in ad tech, and how it compares to cloud computing technologies. Reischer discusses: - The challenges of central data processing involved with [...]

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• DoubleVerify's Andrew Giordano on Connected TV & Fraud

  

  In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Andrew Giordano, VP of revenue operations at DoubleVerify, to discuss the programmatic opportunities in Connected TV (CTV) and the increasing risk of fraud in the sector. Giordano discusses: - Areas within CTV [...]

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