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• ID5's Mathieu Roche Discusses the Identity Challenge

  

  In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Mathieu Roche, CEO & co-founder of ID5, to discuss the identity challenge affecting frequency capping, measurement, attribution, and basic-level targeting. Roche discusses: - The underlying challenges facing ad tech providers within the [...]

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• Zeotap's Alex McIlvenny on the ID Conundrum for Brands in the Privacy-First Era

  

  In this episode of TraderTalk TV, ExchangeWire's Ciaran O'Kane interviews Alex McIlvenny, country manger UK, Zeotap, to discuss the ID conundrum for the industry in the privacy-first era, from the brand perspective. McIlvenny discusses: - The challenge for brands in linking offline [...]

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• Index Exchange's Mike O'Sullivan Discusses Identity Solutions in the Post-ITP Landscape

  

  In this episode of TraderTalk TV, ExchangeWire's Ciaran O'Kane interviews Mike O'Sullivan, VP, Product, Index Exchange, to discuss identity solutions in the wake of widespread restrictions on the use of third-party cookies. O'Sullivan discusses: - The demise of the third-party cookie, following [...]

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• Permutive's Joe Root Discusses ITP & It's Impact on the 3rd Party Cookie

  

  In this episode of TraderTalk TV, ExchangeWire's Ciaran O'Kane interviews Joe Root, founder, Permutive, to find out the impact Apple's Intelligent Tracking Prevention (ITP) has had on the Safari advertising ecosystem. Root discusses: - Why the 'death of the cookie' doesn't refer [...]

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• InfoSum's Nick Halstead on Publishers Competing with the Duopoly

  

  In this episode of TraderTalk TV, ExchangeWire's Ciaran O'Kane is joined by Nick Halstead, founder and CEO, InfoSum, who explains the challenges for publishers to effectively compete with the duopoly, especially in the wake of GDPR. Halstead outlines why and [...]

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• The Handcuffs Are Off: Why Search Is Entering a Paradigm Shift

  

  In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane, speaks with Dom Joseph, CEO, Captify, about why search is more than just Google and is seeing a shift in 2018. Joseph discusses: - How publishers are monetising their search data - [...]

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• The Media Trust's Matt O'Neill Explains Digital Vendor Risk Management (DVRM)

  

  In the latest episode of TraderTalk TV, ExchangeWire's head of content, Lindsay Rowntree, speaks with Matt O'Neill, GM Europe, The Media Trust, about Digital Vendor Risk Management (DVRM). In this episode you will learn: - What DVRM is and how it works - [...]

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• Vincent Potier Discusses the Differing European Footprint of The GDPR

  

  In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane interviews Vincent Potier, independent GDPR consultant and founder of London Digital Ventures Ltd, about the upcoming General Data Protection Regulation, and how the approach to compliance and understanding is [...]

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• ID5's Mathieu Roche Discusses Cookie Syncing

  

  In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane, interviews Mathieu Roche, co-founder and CEO, ID5 about cookie syncing. Roche discusses: - How users are currently identified across the digital supply chain and how matching tables work - How the existing systems [...]

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• IAB's Yves Schwarzbart Discusses GDPR Impact on Digital Advertising

  

  In the latest episode of TraderTalk TV, ExchangeWire CEO Ciaran O'Kane interviews Yves Schwarzbart, head of policy and ad tech, IAB UK about the impact of the impending GDPR on digital advertising. Schwarzbart discusses: - How PII applies within the GDPR, and [...]

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