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adsquare's Tom Laband Discusses Data Alliances
In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane speaks with Tom Laband, co-founder & CEO, adsquare about the data ecosystem and the importance of data alliances. Laband discusses: - How an advertiser would work with adsquare's data exchange and how [...]
It's Not for Everyone: Beeswax's Ari Paparo Discusses Programmatic In-Housing
In this episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane, discusses with Ari Paparo, CEO, Beeswax, whether marketers should consider in-housing their programmatic advertising. Paparo discusses the following considerations, focusing on three key tenets of potential investment for brands looking to [...]
Dr Neal Richter Explains How Ads.txt Works
In the latest episode of TraderTalkTV, Dr Neal Richter, CTO, Rakuten Marketing and one of the authors of Ads.txt, explains to ExchangeWire CEO, Ciaran O'Kane why Ads.txt was created, how it works and the positive impact it is intended to [...]
BidSwitch's Julian Savitch-Lee Explains the History of the Deal ID
ExchangeWire recently published a research report, in association with BidSwitch, aiming to understand whether the deal ID is the future of programmatic trading. To mark the launch, BidSwitch hosted an event, to uncover and discuss some of the key findings [...]
PubMatic's Adam McEnery Discusses Header Bidding Wrapper Solutions
In this episode of TraderTalk TV, ExchangeWire's CEO, Ciaran O'Kane speaks with Adam McEnery, solutions engineer at PubMatic, about header bidding wrapper solutions and the differences between client-side and server-side header bidding technology. McEnery discusses: - What a wrapper is and how [...]
IPONWEB's Nathan Woodman Discusses Supply Path Optimisation
In this special voxpop edition of TraderTalk TV, Nathan Woodman, SVP strategic development, IPONWEB, talks through the hot topic of supply path optimisation. In this episode, Woodman discusses: - What supply path optimisation (SPO) is - How SPO works for advertisers - How SPO [...]
PulsePoint's Gareth Shaw Discusses Programmatic Technology in the Health Sector
In this episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane speaks with Gareth Shaw, general manager EMEA, Pulsepoint about programmatic technology in the healthcare industry. In this episode Shaw discusses: - How programmatic technology can be applied in such a heavily regulated [...]
PubMatic Founder & Chairman Amar Goel Discusses Auction Dynamics (Part 2)
In this second of a two-part TraderTalk TV feature, ExchangeWire’s head of content, Lindsay Rowntree, speaks with Amar Goel about auction dynamics and the difference nuances of first-price versus second-price auctions.
PubMatic Founder & Chairman Amar Goel Discusses Auction Dynamics
In this first of a two-part TraderTalk TV feature, ExchangeWire's head of content, Lindsay Rowntree, speaks with Amar Goel about auction dynamics and the difference nuances of first-price versus second-price auctions. This episode covers: - The development from the waterfall to an [...]
Rubicon Project CTO Tom Kershaw Discusses Identity Management
In this episode of TraderTalk TV, Ciaran O'Kane, founder and CEO, ExchnageWire speaks with Tom Kershaw, CTO, Rubicon Project about the road to achieving a universal identifier in the digital advertising ecosystem. Kershaw discusses: - How identity is currently managed in the [...]
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