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• Verve's Ian James Discusses the Benefits of SDK Location Data

  

  In this episode of TraderTalk TV, ExchangeWire's senior data analyst, Hugh Williams discusses the benefits of location data derived from software development kits (SDKs) with Ian James, GM international, Verve. This discussion comes off the back of a recent report [...]

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• Triton Digital's Benjamin Masse Explains Mechanics of the Programmatic Audio Ecosystem

  

  In this episode of TraderTalk TV, ExchangeWire's CEO Ciaran O'Kane speaks with Benjamin Masse, managing director, market development and strategy, Triton Digital, about the programmatic audio ecosystem, how the channel is measured, the evolution of programmatic audio, and the launch [...]

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• SpotX's Allen Klosowski Discusses Advanced TV

  

  ExchangeWire CEO, Ciaran O'Kane speaks with Allen Klosowski, vice president, mobile and connected television, SpotX about the TV ecosystem and how connected TV and programmatic TV feed into it. In this episode you will find out: - The different delivery mechanisms of [...]

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• Rubicon Project's Neal Richter Explains Header Bidding - Part Two of Two

  

  In the second of this two-part episode of TraderTalk TV, Neal Richter, CTO, Rubicon Project explains to Rebecca Muir, head of research and analysis, ExchangeWire about header bidding. Richter, a data scientist who entered the world of ad tech as it [...]

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• Rubicon Project's Neal Richter Explains 'Header Bidding' - Part One of Two

  

  In the first of this two-part episode of TraderTalk TV, Neal Richter, CTO, Rubicon Project explains to Rebecca Muir, head of research and analysis, ExchangeWire about header bidding. Richter, a data scientist who entered the world of ad tech as [...]

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