by Ciaran O'Kane on 28th Jun 2013 in TRADERTALK

Customisation is the buzzword around the RTB eco-system at the minute. Customised bid logic. Customised algos. Off-the-shelf solutions are not enough for the cutting-edge trading companies in the space. A lot of the buy-side solution providers are gravitating in this direction - including Google. In this week's #TraderTalkTV Jason Bigler, Director, Product Management at Google, whiteboards the concept of "Open Bidder", how it works, where it sits in the Google infrastructure and who might use the new solution.

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