by Ciaran O'Kane on 15th Aug 2014 in TRADERTALK

Did you know that a bot found last week in Germany was throwing off three billion in fake impressions, generating £1 million plus per month for the bot owner? And did you know there is also a bot in the UK generating 800 million fake impressions and clicks, making the originator £750K? No?

In our industry right now an advertiser or a legitimate publisher is being defrauded? The problem is rampant. Some observers think it could account for a third of supply in display. Of course that is an arbitrary number - given no organisation has yet conducted a proper audit.

So what is a bot? How does it work? We ask Project Sunblock CEO, Duncan Trigg, onto #TraderTalkTV to discuss the issue and give us an overview of these originators of fake impressions and clicks. This is a must watch episode.

Project Sunblock will also be speaking at ATS London on the
'Piracy, Privacy & the Power of the Bot" panel.. This event will sell out soon so make sure you get your ticket today.

Viewability