by Sonja Kroll on 16th Sep 2015 in TRADERTALK

From the bustling floor of dmexco 2015, TraderTalk TV speaks to StickyADS CEO and co-founder Hervé Brunet and ExchangeWire CEO Ciaran O'Kane, about the company's tech, the state of the European programmatic video market and publisher strategy.

Brunet explains StickyADS' sell-side focus on inventory from premium publishers in Europe, as well as the company's plans to expand into the US market. StickyADS expects the German market for programmatic offers to significantly increase this year as publishers seek to control their inventory in a supply-led market: "Publishers are ready now!"

We also hear from Brunet about their newly announced partnership with FreeWheel, a video ad management and monetisation solution, where they have become one of the first SSPs to join the preferred partner integration initiative. Finally, Brunet introduces the new StickyDirect - its new work flow tool connecting buyers and sellers for guaranteed buys.