Alkimi Exchange's Ben Putley on the Evolution of Infrastructure in Ad Tech
←Back to Indexby Grace Dillon on 16th Sep 2021 in TRADERTALK
In this latest episode of TraderTalk TV, Ben Putley, CEO and co-founder of Alkimi Exchange, joins ExchangeWire’s Ciaran O'Kane to discuss the evolution of infrastructure in ad tech.
In this session, Putley and O'Kane cover:
– the current nature of the programmatic ecosystem
– the pitfalls and challenges of ad buying today
– how Alkimi Exchange's approach resolves these issues.
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