by John Still on 22nd Oct 2024 in TRADERTALK

TapTap's Álvaro Mayol Garrido joins Ciaran O'Kane at the famous ExchangeWire whiteboard to sketch out how precision targeting has changed, and how it can function in a privacy-first ecosystem.

Tune in as Álvaro discusses:

• Why should an agency work with a specialist DSP as well as their generalist DSP?
• Are we moving away from 1-2-1 targeting? What are the alternatives?
• Where does TapTap sit in this new ecosystem?

Taptap Digital

Taptap is a predictive advertising platform empowering brands to predict with precision and unlock advertising success at scale. Helping brands find who and where their best customers are and engage them across CTV, DOOH, digital audio, desktop and m...

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