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Intent IQ's Dror Ben Yishai on Addressability in the Open Web

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by John Still on 14th Mar 2025 in TRADERTALK

Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard.

In this episode, Dror discusses identity issues on the open web, how different elements of the advertising supply chain are examining the problem, and solutions to these addressability challenges.