by Mathew Broughton on 2nd Apr 2025 in TRADERTALK

In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief commercial officer at Digiseg, to discuss all things audience measurement.

In this session, Furst details:

• Current issues around audience measurement
• How different elements of the supply chain are approaching audience measurement
• Solving problems within audience measurement throughout the media buying process