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Programmatic TV, OOH & Audio – with IPONWEB
In the second instalment of IPONWEB's Cannes story Brian Golbere, general manager, emerging technology, IPONWEB, tells Ciaran O'Kane, CEO ExchangeWire [...]
How Programmatic & Branding Can Work Together
Filmed at the Captify villa in Cannes, this special edition of TraderTalk TV features: Duncan Trigg, SVP advertising, comScore; Dominic Joseph, [...]
How Independence From Media Has Made Adform a Hidden GEM
In this episode of TraderTalk TV, filmed aboard Adform's boat at Cannes, ExchangeWire's CEO, Ciaran O'Kane speaks to: Gustav Mellentin, co-founder [...]
IPONWEB: How to Optimise the Programmatic Advertising Ecosystem
Over the last two years the programmatic advertising ecosystem has multiplied many times over creating two distinct problems for programmatic [...]
Weborama's Mathieu Roche on DMP Usage Across Europe
Over the last five years DMPs have become a key layer of the advertising/marketing technology landscape. Earlier this year (April 2016) [...]
Telecoms Expert Dean Bubley Explains the Flaws of Network-Level Ad Blocking
Next week (13 June) Three UK will be launching a 24 hour trial of Shine's ad blocking technology with a [...]
xAd Head of Programmatic Imran Khan on Mapping Location Data
Nowadays you can't talk about mobile without including the topic of location. As previously highlighted by ExchangeWire, according to the [...]
Meetrics International Business Director Anant Joshi On How Brands Avoid Ad Misplacement
During a time when IOs ruled display media buying, the risk of ad misplacement was largely limited to the potential [...]
Index Exchange CEO Andrew Casale Discusses How Publishers Can Manage Multiple Header-Bidding Vendors
With the growth in header bidding, and the growing number of 'header' solutions on the market, publishers are effectively drowning [...]
Beating Facebook at Native: The Opportunity of Programmatic Native for Buyer & Sellers
Facebook have proven the value of native advertising by building a multibillion dollar ad business around it. Publishers have been [...]
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