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Equinix's Fight Against Ad Fraud
The online advertising industry is continually troubled by fraud, both on the buy-side and sell-side of programmatic online advertising trading. [...]
How We Can Make Mobile Advertising Work Better for Advertisers & Publishers
At a recent event, hosted by xAd and The Rubicon Project, ExchangeWire's Ciaran O'Kane moderated a discussion on the "future [...]
What is Google's AMP? Why Ad Tech Needs To Be Ready
Late last year, Google announced Accelerated Mobile Pages to help publishers create mobile web pages that load more quickly than sites [...]
Thomson's Adrian Maguire Discusses Transition From Traditional High Street Model to Digital Travel Giant
In this episode of TraderTalk TV, Adrian Maguire, head of digital analytics at Thomson (part of TUI Group, the world's [...]
Navigating The Programmatic TV Landscape
Earlier this year, at ATS New York, just weeks after Dish announced they are to offer a programmatic exchange for [...]
Nate Woodman, GM, Demand Solutions at IPONWEB Discusses Incremental Lift & Demand Side Attribution
Earlier this year at ATS NYC, Nate Woodman, GM, demand solutions at IPONWEB gave a fascinating keynote presentation in which [...]
A Review Of the Ad Tech Year
Earlier this year, ExchangeWire hosted ATS New York. The day started with a fireside chat between ExchangeWire’s CEO, Ciaran O’Kane [...]
How Data Unleashes Value in Programmatic Video
Earlier this year, at ATS New York a panel of experts from the online video advertising field discussed the current [...]
Making Brand Advertising & Programmatic Work Together
Earlier this year, at ATS NYC three industry veterans formed a panel to discuss the disconnect between brand advertising and [...]
Jana Jakovljevic, Head of Programmatic Solutions at Spotify, Discusses Cross-Platform Advertising
Filmed at ATS New York, this episode of TraderTalkTV features Jana Jakovljevic, head of programmatic solutions at Spotify. Here [...]
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