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Lauren Nemeth, CRO at URX, Discusses How Deep Linking Works In Mobile Advertising
Earlier this year at ATS New York, Lauren Nemeth, chief revenue officer at URX gave a refreshingly honest keynote presentation [...]
OpenX CEO Tim Cadogan Discusses Publisher Yield Management Strategy
In this week's TraderTalkTV episode we feature a conversation with Tim Cadogan, OpenX CEO, that took place at the recent [...]
Programmatic TV Uncovered: IPONWEB's Brian Golbere Explains Specifics of the Dish SSP
Programmatic TV is a hot topic at the minute; particularly with recent announcements from big media owners like Sky and [...]
Leveraging Tech & Data: How Auto Trader Made the Transformation From Print to Digital
Auto Trader was founded in 1977, the magazine was published weekly in a number of regional editions. Circulation peaked at [...]
Is Programmatic Buying Just a Tactical Function? The Agency View.
There continues to be a lot of talk around the agency's role in programmatic buying. Some DR-focused brands are in-housing [...]
Jourdain Casale Explains How Header Bidding Works & the Value For Publishers
In this episode of TraderTalkTV, Jourdain Casale, senior director, solutions at Index Exchange, explains how header bidding works and the value [...]
Can Ad Tech Really Be an SaaS Model? And the Future of the Industry
In a special edition of TraderTalkTV, we feature the ad tech SaaS panel from ATS London. In a wide-ranging conversation, an [...]
How Ad Blocking Changes the Dynamic of Media Trading: What Can the Industry Do Next?
In this special edition of TraderTalkTV, we feature the explosive ad-blocking panel from ATS London 2015. In a spirited debate between [...]
Index Exchange Talk Header Bidding & Increasing Yield for Publishers
In this special edition of TraderTalkTV from dmexco, the world's largest ad tech exhibition, we talk to James Prudhomme, Managing [...]
StickyADS Discusses the European Video Programmatic Market
From the bustling floor of dmexco 2015, TraderTalk TV speaks to StickyADS CEO and co-founder Hervé Brunet and ExchangeWire CEO [...]
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