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OMD's Mike Murray on the Evolution of Programmatic

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by Aimee Newell Tarín on 21st Aug 2024 in Video Interviews

Programmatic veteran Mike Murray, Head of Programmatic at OMD EMEA, joins John Still in the ExchangeWire office to discuss the evolution of programmatic advertising, and the skills needed on the buy sides and sell sides.

Tune in as Mike expands on:

  • How programmatic has developed during his career

  • The major opportunities he sees for his clients in programmatic

  • The main challenges

  • How he has adapted to different roles throughout his career trajectory, such as agency/vendor, DSP/SSP