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StackAdapt's Kevin Liang on the Power of Vertical-based Marketing

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by John Still on 10th Sep 2024 in Video Interviews

In our latest interview, Kevin Liang, senior director, solutions at StackAdapt, joins ExchangeWire COO Lindsay Rowntree to discuss the power of a vertical-based marketing approach.

Tune in to hear Kevin's insights on:

  • Why a vertical-based strategy is an attractive approach

  • How brands can leverage a vertical-focussed approach to their programmatic advertising

  • How an omnichannel approach can align with a vertical strategy

  • The major opportunities for advertisers over the next 12 months