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"Brand Building is a Long-Term Game": A Coffee With Charley Day, The Kite Factory
In this episode of A Coffee With... Charley Day, head of insight at The Kite Factory, joins ExchangeWire's head of content John Still to discuss: Focusing on audience values in a world of media metrics and KPIs How insights, emotions, [...]
Helping Publishers Understand Data Better: Terry Hornsby, Mantis
In this Trader Talk TV episode, Terry Hornsby from Mantis joins ExchangeWire CEO Rachel Smith at the legendary whiteboard.
Youtube and the Fragmentation of TV
Filmed at ATS London, this discussion addresses how advertisers can harness YouTube as a "new TV" channel, leveraging its vast audience reach, programmatic capabilities, and data-driven targeting to complement connected TV (CTV) and linear strategies. Panel Kathryn Bean, Media Planning [...]
The AdTech-ification of the Creator Economy
The creator economy is estimated to be worth $250 billion, projected to exceed $500 billion by 2027. However, it has significant issues related to measurement, scalability, compensation, transparency, and brand safety. Ad tech can help by bringing infrastructure, automation, and accountability [...]
From Reach to Results: Programmatic’s New Power Play
Anne Bouttier of Spotify, and Ellie McDonough, programmatic director at dentsu, discuss the new power of programmatic
Real-Time Data & the Evolution Of The Marketer Data Tech Stack
This ATS London panel looks at what marketers and agencies can do to get best control of their data infrastructure. From the significant costs and inefficiencies of some legacy technology infrastructures to privacy restrictions, it’s clear that brands need new tools [...]
Curation: How Can it Solve Complexities for the Ad Tech Industry?
Curation has been a hot topic again this year for the ad tech industry. As the landscape becomes more difficult to navigate, can curation solve some of these complexities? In this session recorded at ATS London 2025, our panelists discuss [...]
Trust, Safety and Revenue: How Consumer Protection Aligns With Revenue Goals
In this session recorded at ATS London 2025, The Media Trust highlights digital threat trends facing our industry and then moderate a panel of industry leaders focused on growing revenue and consumer trust amidst an increasingly sophisticated threat landscape.
"Programmatic Feels Very Broken": A Coffee With Cameron Armstrong, VCCP
In this episode of A Coffee With, Cameron Armstrong, Addressable Director, VCCP, joins ExchangeWire's John Still over a flat white to discuss how to fix the advertising ecosystem to focus more on effectiveness over vanity metrics. Why the advertising value exchange [...]
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