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Game On: The Power of In-Game Advertising for Brands and App Developers
Mobile gaming has become a major source of entertainment for millions of people worldwide, and brands are beginning to recognise the benefits of in-game advertising. But how exactly does it compare to traditional advertising, and what unique advantages does it [...]
The Rise of Programmatic Outdoor: What Advertisers Need to Know
After a difficult couple of years, digital out of home (DOOH) now appears to be going from strength to strength. But how are advertisers currently engaging with programmatic digital out of home? What types of data are available in this [...]
Is this the Return of Direct Sold?
Rob Beeler, founder and CEO of Beeler.Tech, opened the afternoon of day one of ATS London 2023 with a keynote speech exploring whether direct sold is making a comeback. In this presentation, Beeler outlines current how direct sold is currently faring [...]
The Data Conundrum: The Publishers' Role in People-Based Marketing
As the deprecation of the third-party cookie nears, first-party data has become the industry's 'new oil', and advertisers are increasingly turning to publishers for access to their supplies. This shift has seen a resurgence in people-based marketing – attempting to [...]
How Can the Industry Capitalise on the Retail Media Promise?
After 10 years in the making, retail media has arrived. Yet what is driving retail media, and how big of an opportunity is it? What can this nascent space offer in a landscape that's becoming increasingly reliant on first-party data? [...]
Putting the Human into Advertising
Advertisers are competing for attention across increasingly crowded channels and varied devices and against a backdrop of growing data scarcity and stringent privacy regulations. And if that’s not challenging enough, audiences are vocal about adverts and not always in a [...]
Captivate or Perish: Demystifying Attention in the Digital Era
In the ever-evolving landscape of advertising, capturing and maintaining consumer attention is a critical challenge, and one more urgent than ever before. Amid the rapid change the industry has recently experienced (and is continuing to navigate), attention has risen up [...]
Could Contextual be the Future of Digital Advertising?
On day one of ATS London 2023, an expert panel discussed how contextual advertising is evolving amidst the shift to privacy and the recent surge in AI and machine learning. As the deprecation of third-party cookies draws near and more stringent [...]
How Will We Take Back Control of Data?
First-party data is a brand’s most valuable asset. Yet challenges persist around how it is collected and used, notably a lack of trust among consumers alongside a greater expectation for more personalised experiences. How can advertisers take back control of [...]
The Evolution of The Supply Chain
In this fireside chat on day one of ATS London 2023, Lisa Kalyuzhny, RVP, advertiser solutions, EMEA at PubMatic was joined by Ed Fanning, global head of partnerships, advertising and retail technology at GroupM. Together, Kalyuzhny and Fanning discussed the [...]
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