Video

• Quantcast's Alexis Wrightson on Enhancing Measurement in CTV Buying

  2 years ago Trader Talk

  

  In this episode of TraderTalk TV, Alexis Wrightson, lead product specialist at Quantcast, joins Ciarán O'Kane to discuss how data can augment CTV buying. During the session, Wrightson delves into: How technical signals can enhance CTV targeting capabilties How to unite data to [...]

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• Deborah Gbadamosi on the Importance of Representation, Resonance and Relevance

  2 years ago VoxPops

  

  Brand Advance Group's CEO EMEA Deborah Gbadamosi joins ExchangeWire CEO Rachel Smith to discuss why representation matters in advertising, and the importance of reaching relevant audiences. On this ExchangeWire Voxpop, Deborah discusses: How ‘brand safe’ activities in fact alienating audiences and harming [...]

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• Alex Depledge on Building a Brand Through CTV Advertising

  2 years ago VoxPops

  

  Alex Depledge, founder and CEO at Resi, joins ExchangeWire CEO Rachel Smith to discuss the value of using CTV for brand building. In this discussion, Alex outlines: • Resi's position as a brand-led business • why TV still holds value to brand building • [...]

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• Index Exchange's Lori Goode on the Evolution of CTV Programmatic Buying

  2 years ago Trader Talk

  

  In this episode of TraderTalk TV, Lori Goode, chief marketing officer at Index Exchange, joins Ciarán O'Kane to discuss the evolution of programmatic buying in CTV. During the session, Goode outlines: What OpenRTB does and why the current 2.5 protocol doesn't quite [...]

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• Alkimi Exchange's Ben Putley on Transparency, Fees and Emissions in Programmatic Advertising

  2 years ago Trader Talk

  

  "You wouldn't buy a house by looking through the letterbox." In our latest TTTV, Ben Putley, CEO and founder of Alkimi Exchange joins Ciaran O'Kane at the whiteboard. In this session, Ben dives deep on what blockchain and Web3 tech can [...]

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• Eidgensi's Georges Tertois on Web3's greatest opportunities

  2 years ago VoxPops

  

  Georges Tertois, GM and co-founder at Eidgensi joins ExchangeWire's head of content John Still to discuss what the biggest opportunities are in the nascent world of Web3. In this discussion, Georges gives his insight on: • the functional applications of [...]

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• Publica's Steph Miller on Unified Auctions in CTV

  2 years ago Trader Talk

  

  On this episode of TraderTalk TV, Ciaran O'Kane is joined by Steph Miller, commercial director EMEA at Publica, to discuss unified auctions in CTV. During the session, Miller maps out: CTV ad stacks The OpenRTB 2.6 protocol Supply, pricing, and yield of CTV [...]

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• JCDecaux's Dom Kozak on Why Data is Key to Effective OOH

  2 years ago VoxPops

  

  JCDecaux's head of programmatic, Dom Kozak, joined ExchangeWire COO Lindsay Rowntree to discuss the importance of data to an effective OOH strategy. In this voxpop, Dom discusses: • Is strategic data use being overlooked in OOH? What 'flavours' of data [...]

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• Meta's Evelina Lye on the Potential of Web3

  2 years ago VoxPops

  

  In this latest VoxPop, Evelina Lye, co-founder of UNTAM3D and head of marketing for creators and media, APAC at Meta, joins ExchangeWire's John Still to discuss the practical use cases for web3 and the current barriers to entry to the [...]

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• SmartFrame's Gregor Smith on Post-Privacy Ad Technology

  2 years ago Trader Talk

  

  Ciaran O'Kane is joined in front of the TraderTalk whiteboard by Gregor Smith, global advertising sales director, at SmartFrame Technologies. In this episode, Gregor sketches out the 'virtuous circle' of advertising, and talks us through: • The importance of context when providing [...]

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