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The Road To ATS London: Industry Obsessions in 2023
Ahead of our flagship ATS event in London, ExchangeWire took to Old Street for The Road to ATS London. This exclusive event for agencies, brands, and publishers gave an insight into the industry’s most pressing topics and a preview of [...]
Starcom’s Roxanna Larizadeh on Commerce Media Strategies
In the final exclusive voxpop in the ExchangeWire RetailMediaHub, in association with PubMatic, Roxanna Larizadeh, commerce lead, Starcom, discusses commerce media strategies, and how these differ according to retailer type and verticals. In this session, Larizadeh details: Retail media campaigns and differences [...]
2023 Retail Media Campaigns - Kiessé Lamour, Wunderman Thompson Commerce
In the fifth exclusive voxpop in the ExchangeWire RetailMediaHub, in association with PubMatic, Kiessé Lamour, global head of media at Wunderman Thompson Commerce, outlines how both retailers and marketers can maximise the value of their commerce media campaigns through 2023 [...]
Dmitry Shishkin on User Needs and How They Inform Content Strategies
In this latest VoxPop, Dmitry Shishkin, independent digital consultant, joins ExchangeWire's head of content to discuss how user needs can inform content strategies. In this session, Shishkin and Still discuss: How to identify user needs within the context of ad tech and why [...]
IAB Europe's Daniel Knapp on Future Conversations in Commerce Media
In the fourth exclusive VoxPop in the ExchangeWire RetailMediaHub, in association with PubMatic, Daniel Knapp, chief economist at IAB Europe, details how commerce media is set to evolve, and what will define conversations in the sector over the coming years. In [...]
Sharethrough's Richard Ottoy on Environmental Sustainability Key Trends in Advertising and Marketing
In this latest VoxPop, Richard Ottoy, GM EMEA at Sharethrough, joins ExchangeWire's CEO Rachel Smith to discuss environmental sustainability within the ad tech industry. In this session, Ottoy explores: How awareness around sustainability has increased within the advertising industry and what more needs [...]
TikTok's Samer Ragheb on Full Funnel Commerce and why #TikTokMadeMeBuyIt
In this latest TraderTalk TV, TikTok's head of product marketing, commerce, Europe Samer Ragheb joins Ciarán O'Kane to discuss full funnel commerce and how TikTok is utilising it. In this session, Ragheb and O'Kane break down: - How to define full funnel [...]
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Criteo's Thomas Bernal on Commerce Media and Retail Media
In this latest TraderTalk TV, Thomas Bernal, solutions director at Criteo, joins Ciaran O'Kane to discuss two of ad tech's hottest topics: commerce media and retail media. In this session, Bernal and O'Kane discuss: - How we define commerce media and retail [...]
Pixability's Jackie Swansburg Paulino on Brand Suitability in CTV
In this latest TraderTalk TV, Pixability's chief product officer Jackie Swansburg Paulino joins Ciaran O'Kane to discuss the growth of CTV, with particular focus on brand suitability within the medium. In this session, Swansburg Paulino and O'Kane analyse: - Core issues around [...]
Digiseg's Søren H. Dinesen on Measurement in a Cookie-Free World
In this latest TraderTalk TV, Digiseg CEO Søren H. Dinesen joins Lindsay Rowntree to discuss measurement in a cookie-free world, with particular focus on panel-based data. Tune in to hear more, as Dinesen and Rowntree discuss: - How panel-based data can be [...]
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