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ATS Singapore 2022: Where the Action Is - Harnessing the Power of Retail Media
On day two of ATS Singapore 2022, ExchangeWire CSO Ciaran O'Kane was joined by Justin Peyton (Wunderman Thompson) and JJ Eastwood (Carousell Media Group) to outline the structure of the global retail media ecosystem, and how both retailers and non-endemic [...]
ATS Singapore 2022: Social Commerce – The New Fight for Attention
In this panel discussion on day one of ATS Singapore 2022, Ritika Gupta (Reprise Digital) and consultant Fionn Hyndman outline the growth potential and opportunity for social commerce, and how the emerging sector is set to evolve across the APAC [...]
ATS Singapore: The Dawn of A New Publisher
On day one of ATS Singapore 2022, John Still sat down with a panel of experts to discuss how publishers have and are continuing to adapt to the new, privacy-centric landscape. Together, the panel explore how publishers are diversifying and [...]
ATS Singapore 2022: Eyes on the Prize: Connecting Marketers to the Booming Gaming & eSports Industries
On day two of ATS Singapore, ExchangeWire's Ciaran O'Kane sat down with an expert panel to discuss the opportunity presented by gaming and esports. Together, the panel explored how advertisers can leverage vast gaming and esports audiences, how brands are [...]
ATS Singapore 2022: The Next Episode: Data-Driven TV’s Big Opportunity in 2023
Long discussed as a huge opportunity for advertising growth and technology based innovation, what will the next phase of maturity for CTV look like? At ATS Singapore 2022, an expert panel discussed how, in a region where streaming reigns supreme, [...]
Agile & Responsive: Why Data-Driven OOH Will Excite Marketers
Improved sophistication of technology tools, more expressive creative formats that deliver better results, and increased measurement capabilities are all reasons marketers shift budget to DOOH – but will we see this shift in 2022? John Still sat down with an [...]
Essence's Petros Salimbas on Agency-Advertiser Relationships in Retail Media
In the third exclusive voxpop in the ExchangeWire RetailMediaHub, in association with PubMatic, Petros Salimbas, client director at Essence, details how the emerging medium is set to drive an evolution in the relationships between advertisers and their agencies. In this session, [...]
ATS Singapore 2022: Putting Targeting into Context: Was it Always Better than the Cookie?
At ATS Singapore 2022, an expert panel sat down to discuss how contextual advertising utilises data and adds value in marketing and advertising, and how data-driven creative has helped to fuel the current popularity of contextual advertising. Panel Rachel Smith - ExchangeWire [...]
Environmental & Social Responsibility: Why it’s High Up The Marketing Agenda
In recent years, environmental, social and corporate governance (ESG) has climbed the marketing agenda to become a key priority for brands. To explore what has spurred this change in focus, as well as how the industry is currently addressing issues [...]
Creative Transformation: Combining Data, Technology & Creativity
Will the coming together of data, tech and creativity drive business growth and allow a consumer-centric approach that moves marketing beyond channels to people? Our expert panel, helmed by ExchangeWire's Lindsay Rowntree, discussed this question and more on day one [...]
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