Video
Maximising Your Most Valuable Currency: First-Party Data
At ATS Singapore 2022, ExchangeWire's Lindsay Rowntree was joined by an expert panel to discuss how companies are utilising the industry's "new currency", first-Party data. Together, the panel explored what good data architecture and governance look like for publishers and [...]
Fifty's Alex Hawkesworth on ESG and Digital Sustainability
In this latest VoxPop, Alex Hawkesworth, head of productisation at Fifty, joins ExchangeWire's Lindsay Rowntree to discuss ESG in ad tech and how sustainability can be prioritised within the industry. Hawkesworth details: - How to define "digital sustainability" within the context of [...]
ATS Singapore 2022: Consumer Trust is Key to Sustaining the Future – Adele Wieser, Index Exchange
In this keynote presentation, Adele Wieser, regional managing director, APAC at Index Exchange, unpacks how digital consumption habits have influenced the state of digital advertising in APAC, and what the rise of streaming services and cross-device viewing means for the [...]
ATS Singapore 2022: The Shift to Contextual - Caroline Campbell, StackAdapt
Caroline Campbell, vice president of sales, StackAdapt, presents this keynote on the shift towards contextual advertising on day one of ATS Singapore 2022. In her presentation, Campbell discusses how contextually-enabled campaigns can be constructed effectively across multiple channels and formats. Following [...]
ATS Singapore 2022: The Value of AI in Marketing & Advertising – Fireside Chat with Scibids
On day two of ATS Singapore 2022, Scibids' co-founder, Rémi Lemonnier, and managing director, APAC, Rahul Vasudev, and Renn Chen, digital acceleration and media manager at Asia Pacific Breweries Singapore, joined ExchangeWire's Rachel Smith on stage to discuss the value [...]
ATS Singapore 2022 – Embracing Omnichannel: Growth Through Full Funnel Marketing
In this ever-changing landscape of cookie and mobile ID deprecation, compromised identifiers, and the challenges of achieving one-to-one targeting, will broadening growth strategies and adopting full-funnel marketing for revenue diversification bring advertisers the highest returns? Our panelists discussed this issue [...]
ATS Singapore 2022: Radical Simplification & The Future of Modern Marketing - Peter Day, Quantcast
Peter Day, CTO at Quantcast, delivered a keynote presentation on day one of ATS Singapore 2022, discussing how technological simplification and the future of modern marketing. In his keynote, Day outlines how technology has simplified and converged in recent decades, alongside [...]
The State of Programmatic in JAPAC: 2022
Despite the headwinds of global economic uncertainty and the deprecation of third-party identifiers, programmatic investment and revenue within the Japan and Asia-Pacific (JAPAC) region are surging, with over 70% of firms increasing their programmatic activity from 2021, with a tenth [...]
Blis's Amy Fox on First-Party Data Frameworks and Privacy
In this fascinating TraderTalk TV, Amy Fox, VP of Product at Blis, joins Ciaran O'Kane to discuss first-party data frameworks and their importance. Tune in to hear more, as Fox and O'Kane discuss: Current measurement and targeting frameworks, and why it’s not [...]
Xandr's Joseph Merhej on Trust-Based Transactions and How Buyers Can Transition to Cookieless
In this latest episode of TraderTalk TV, Joseph Merhej, senior manager - solutions consultant at Xandr, joins Ciaran O'Kane to discuss publisher provided ID (PPID) and how can be applied to the ad tech ecosystem. In this session, Merhej and O'Kane uncover: What [...]
Popular Tradertalks
Latest Posts
-
US Senators Urge Biden to Extend TikTok Ban Date; Perplexity’s Value Triples -
The Stack: UK Gov Addresses Developers’ AI Training Rights and Introduces New Online Safety Regulations for Big Tech -
Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK's Most Downloaded iPhone App -
2025 Predictions: Contextual Advertising -
AI Overload: Are We Spending Wisely on Artificial Intelligence?
Follow ExchangeWire