Video
ATS Singapore 2022 – Embracing Omnichannel: Growth Through Full Funnel Marketing
In this ever-changing landscape of cookie and mobile ID deprecation, compromised identifiers, and the challenges of achieving one-to-one targeting, will broadening growth strategies and adopting full-funnel marketing for revenue diversification bring advertisers the highest returns? Our panelists discussed this issue [...]
ATS Singapore 2022: Radical Simplification & The Future of Modern Marketing - Peter Day, Quantcast
Peter Day, CTO at Quantcast, delivered a keynote presentation on day one of ATS Singapore 2022, discussing how technological simplification and the future of modern marketing. In his keynote, Day outlines how technology has simplified and converged in recent decades, alongside [...]
The State of Programmatic in JAPAC: 2022
Despite the headwinds of global economic uncertainty and the deprecation of third-party identifiers, programmatic investment and revenue within the Japan and Asia-Pacific (JAPAC) region are surging, with over 70% of firms increasing their programmatic activity from 2021, with a tenth [...]
Blis's Amy Fox on First-Party Data Frameworks and Privacy
In this fascinating TraderTalk TV, Amy Fox, VP of Product at Blis, joins Ciaran O'Kane to discuss first-party data frameworks and their importance. Tune in to hear more, as Fox and O'Kane discuss: Current measurement and targeting frameworks, and why it’s not [...]
Xandr's Joseph Merhej on Trust-Based Transactions and How Buyers Can Transition to Cookieless
In this latest episode of TraderTalk TV, Joseph Merhej, senior manager - solutions consultant at Xandr, joins Ciaran O'Kane to discuss publisher provided ID (PPID) and how can be applied to the ad tech ecosystem. In this session, Merhej and O'Kane uncover: What [...]
Equativ at Cannes Lions - Publishers 2.0
Following their recent ExchangeWire Research project, The Rise of the Independents, Equativ (formerly Smart) hosted a panel discussion in Cannes, looking at the best strategies and technology for publishers to navigate the walled-garden world. Vocento's Maylis Chevalier, Dexerto's Sophie Toth, and M Publicité's [...]
Equativ at Cannes Lions - Publishers 2.0
Following their recent ExchangeWire Research project, The Rise of the Independents, Equativ (formerly Smart) hosted a panel discussion in Cannes, looking at the best strategies and technology for publishers to navigate the walled-garden world. Vocento's Maylis Chevalier, Dexerto's Sophie Toth, and M Publicité's [...]
ATS London 2022 – Fostering Industry Collaboration, with ISBA, WFA & AOP
The marketing and advertising industry started 2022 with enthusiasm and optimism for the opportunities that lie ahead, including continued growth in global digitisation; increasing opportunities for post pandemic marketing; and more volume and diversity of investment in technology innovation. But [...]
Ad TechATS LondonIndustry BodiesIndustry InfrastructureMarketing
ATS London 2022 – Building Next-Gen Ad Tech Through Business Transformation: Dr Boris Mouzykantskii, IPONWEB
To kick-start day two of ATS London 2022, Ciarán O'Kane sat down with Dr Boris Mouzykantskii PhD, founder, CEO, and chief scientist of IPONWEB, for a fireside chat. In this discussion, Mouzykantskii and O'Kane discuss how IPONWEB have navigated the events [...]
ATS London 2022 – Environmental & Social Responsibility: Why ESG is High Up The Marketing Agenda
At ATS London 2022, Rachel Smith was joined by an expert panel to discuss why environmental, social and corporate governance (ESG) has increasingly become a priority for brands. Together, the panel explore how the marketing and advertising industry stacks up [...]
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