Video
ATS London 2022 - Agile & Responsive: Why Data-Driven OOH Will Impress Marketers in 2022
Improved sophistication of technology tools, as well as more expressive creative formats that are delivering better results, and increased measurement capabilities are all reasons for marketers to shift budget to DOOH - but will we see this shift in 2022? [...]
ATS London 2022 - Outcome-Driven Advertising: Approaching Measurement in 2022 & Beyond
How is measurement continuing to evolve, and how are marketers adapting their approach to achieving marketing effectiveness? An expert panel joined Grace Dillon at ATS London to discuss how marketers are adapting their approach to enhance marketing efficacy. Panel Grace Dillon - ExchangeWire [...]
ATS London 2022 - The Platform-Focused Publisher
How are publishers re-crafting and gaining more control over their business models? Are they becoming more consumer-centric? How can they compete with the big walled gardens for attention from brands and marketers? Our ATS London panel joined Ciarán O'Kane to take [...]
ATS London 2022 - The New Service Layer
At ATS London 2022, a panel of industry experts took a look at how the adtech service layer has evolved. They delved into the ever-increasing fragmentation, the patchwork of tech solutions designed to replace legacy ways of transacting media, and [...]
ATS London 2022 - Maximising Your Most Valuable Currency: First-Party Data
One of the pressing issues facing the industry, first-party data was a hot topic at ATS London 2022. Our panel looked at the fundamentals of data management in the current environment, the importance of communicating this value exchange and the [...]
ATS London 2022 - Where the Action is: Harnessing the Power of Retail Media
At ATS London, Ciaran O'Kane was joined by an expert panel to explore why ad tech is interested in retail media, the opportunities it offers to retailers and the service layer, and how evolving privacy legislation will impact the future [...]
ATS London 2022 - Creative Transformation: Combining Data, Technology & Creativity
At ATS London, an expert panel joined Rachel Smith to discuss effective creativity across devices, how user-generated content is reshaping creativity in ad tech, how creativity can harness user attention, and where creative fits in evolving marketing strategies. Panel Rachel Smith - [...]
ATS London 2022 - Moving On Up: Growth Through Full-Funnel Marketing
At ATS London, Lindsay Rowntree was joined by an expert panel to discuss the impact of broadening growth strategy and adopting full-funnel marketing for revenue diversification. Panel • Lindsay Rowntree - ExchangeWire (moderator) • Janis Thomas - Look Fabulous Forever • Sabrina Rodriguez - [...]
ATS London 2022: Children's Privacy Risks in Mobile Advertising – Jalal Nasir, Pixalate
At ATS London 2022, Pixalate founder and CEO Jalal Nasir delivered a keynote on the risks that the mobile advertising ecosystem currently poses to children's online privacy. In his presentation, Nasir outlines the prevalence of fraud in mobile and CTV, and [...]
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