Video
ATS London 2022 - Creative Transformation: Combining Data, Technology & Creativity
At ATS London, an expert panel joined Rachel Smith to discuss effective creativity across devices, how user-generated content is reshaping creativity in ad tech, how creativity can harness user attention, and where creative fits in evolving marketing strategies. Panel Rachel Smith - [...]
ATS London 2022 - Moving On Up: Growth Through Full-Funnel Marketing
At ATS London, Lindsay Rowntree was joined by an expert panel to discuss the impact of broadening growth strategy and adopting full-funnel marketing for revenue diversification. Panel • Lindsay Rowntree - ExchangeWire (moderator) • Janis Thomas - Look Fabulous Forever • Sabrina Rodriguez - [...]
ATS London 2022: Children's Privacy Risks in Mobile Advertising – Jalal Nasir, Pixalate
At ATS London 2022, Pixalate founder and CEO Jalal Nasir delivered a keynote on the risks that the mobile advertising ecosystem currently poses to children's online privacy. In his presentation, Nasir outlines the prevalence of fraud in mobile and CTV, and [...]
ATS London 2022: Decentralisation for More Effective Advertising – Ben Putley, Alkimi
On day two of ATS London 2022, Ben Putley, co-founder and CEO of Alkimi Exchange, took to the stage to deliver a keynote on data and decentralisation for more effective advertising. In this presentation, Putley outlines the evolution of the internet [...]
ATS London 2022: AI and the New Dawn of Virtuous Advertising – Rémi Lemonnier, Scibids
Rémi Lemonnier, co-founder and President of Scibids, delivered a keynote speech on AI and the dawn of virtuous advertising on day two of this year's ATS London. In his keynote, Lemonnier presents the case for AI as a solution to building [...]
ATS London 2022: Changing The Privacy Narrative – Keynote from John Stoneman, TripleLift
On day one of ATS London 2022, John Stoneman, SVP Global Demand at TripleLift, delivered a keynote speech on current perceptions of privacy and first-party data. In this presentation, Stoneman relates findings from recent TripleLift research on media buyers' perceptions of [...]
SmartFrame’s Gregor Smith on Third-Party Cookie Alternatives and the Attention Economy
In this latest VoxPop, SmartFrame's head of global advertising sales Gregor Smith joins ExchangeWire to discuss alternatives the ad tech industry can adopt as third-party cookies deprecate and the shifting attention economy. Smith uncovers: - How the deprecation of third-party cookies has opened [...]
Sharethrough's Recently Appointed GM, EMEA Richard Ottoy on SPO
In this latest episode of TraderTalk TV, Richard Ottoy, newly appointed GM, EMEA at Sharethrough, joins ExchangeWire’s Lindsay Rowntree to discuss the growth of supply path optimisation (SPO) in recent years. In this session, Ottoy and Rowntree discuss: - How SPO originated in [...]
Silverbullet’s Ben Chivers on How The Service Layer Helps Brands Prepare for a Cookieless Future
In this latest Vox Pop, Silverbullet's COO Ben Chivers joins ExchangeWire to discuss how the service layer can help brands prepare for a cookieless future. Chivers uncovers: - The role that context and first-party data will play in a cookieless world - How [...]
Xandr's Thomas Jones on How ID and Creative Differ In The Broadcasting Automation Channel
In this latest episode of TraderTalk TV, Thomas Jones, Solutions Engineer at Xandr, joins ExchangeWire’s Ciaran O’Kane to discuss how ID and creative differ in the broadcasting automation channel. In this session, Jones and O’Kane discuss: - The heavily regulated broadcasting environment - [...]
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