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ATS London 2022: Changing The Privacy Narrative – Keynote from John Stoneman, TripleLift
On day one of ATS London 2022, John Stoneman, SVP Global Demand at TripleLift, delivered a keynote speech on current perceptions of privacy and first-party data. In this presentation, Stoneman relates findings from recent TripleLift research on media buyers' perceptions of [...]
SmartFrame’s Gregor Smith on Third-Party Cookie Alternatives and the Attention Economy
In this latest VoxPop, SmartFrame's head of global advertising sales Gregor Smith joins ExchangeWire to discuss alternatives the ad tech industry can adopt as third-party cookies deprecate and the shifting attention economy. Smith uncovers: - How the deprecation of third-party cookies has opened [...]
Sharethrough's Recently Appointed GM, EMEA Richard Ottoy on SPO
In this latest episode of TraderTalk TV, Richard Ottoy, newly appointed GM, EMEA at Sharethrough, joins ExchangeWire’s Lindsay Rowntree to discuss the growth of supply path optimisation (SPO) in recent years. In this session, Ottoy and Rowntree discuss: - How SPO originated in [...]
Silverbullet’s Ben Chivers on How The Service Layer Helps Brands Prepare for a Cookieless Future
In this latest Vox Pop, Silverbullet's COO Ben Chivers joins ExchangeWire to discuss how the service layer can help brands prepare for a cookieless future. Chivers uncovers: - The role that context and first-party data will play in a cookieless world - How [...]
Xandr's Thomas Jones on How ID and Creative Differ In The Broadcasting Automation Channel
In this latest episode of TraderTalk TV, Thomas Jones, Solutions Engineer at Xandr, joins ExchangeWire’s Ciaran O’Kane to discuss how ID and creative differ in the broadcasting automation channel. In this session, Jones and O’Kane discuss: - The heavily regulated broadcasting environment - [...]
How Marketers Can Adapt to a Post-Cookie World with OneTrust’s Alex Cash
In this exclusive Vox Pop, Alex Cash, Director of Strategy, OneTrust, chats with ExchangeWire's CEO Ciaran O’Kane about how marketers can get ahead of a cookieless world. In this session, they discuss: - The challenges that marketers face with the shift to [...]
Boots’ Ollie Shayer on Retailer Opportunities & Challenges in Retail Media
In the second exclusive VoxPop as part of the ExchangeWire RetailMediaHub, in association with PubMatic, Ollie Shayer, director omnichannel media and planning at Boots UK and ROI outlines key retailer opportunities and challenges in retail media. During this session, Shayer details: - [...]
Quantcast's Allan Tinkler on the Opportunities of Post-Cookie & ID
In this latest episode of TraderTalk TV, Allan Tinkler, head of platform business development, EMEA, Quantcast, joins ExchangeWire’s Ciaran O’Kane to explore open web opportunities in a world post-cookie & ID. In this session, Tinkler and O’Kane discuss: - The current issues [...]
Regital's Paul Barnard on Breaking Away from the Cookie
In this latest episode of TraderTalk TV, Paul Barnard, Managing Director, Regital, joins ExchangeWire’s Lindsay Rowntree to explore the post-cookie environment. In this session, Barnard and Rowntree discuss: - Regital’s response to the impending demise of the third-party cookie; - How the business [...]
WNS Global Services' Brian Burchfield on an Introduction to Retail Media
In this exclusive VoxPop as part of the ExchangeWire RetailMediaHub, in association with PubMatic, Brian Burchfield, SVP of sales at WNS Global Services, introduces retail media and discusses its importance for retailers in discussion with Lindsay Rowntree. During this session, Burchfield [...]
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