Video
ATS London 2022: Decentralisation for More Effective Advertising – Ben Putley, Alkimi
On day two of ATS London 2022, Ben Putley, co-founder and CEO of Alkimi Exchange, took to the stage to deliver a keynote on data and decentralisation for more effective advertising. In this presentation, Putley outlines the evolution of the internet [...]
ATS London 2022: AI and the New Dawn of Virtuous Advertising – Rémi Lemonnier, Scibids
Rémi Lemonnier, co-founder and President of Scibids, delivered a keynote speech on AI and the dawn of virtuous advertising on day two of this year's ATS London. In his keynote, Lemonnier presents the case for AI as a solution to building [...]
ATS London 2022: Changing The Privacy Narrative – Keynote from John Stoneman, TripleLift
On day one of ATS London 2022, John Stoneman, SVP Global Demand at TripleLift, delivered a keynote speech on current perceptions of privacy and first-party data. In this presentation, Stoneman relates findings from recent TripleLift research on media buyers' perceptions of [...]
SmartFrame’s Gregor Smith on Third-Party Cookie Alternatives and the Attention Economy
In this latest VoxPop, SmartFrame's head of global advertising sales Gregor Smith joins ExchangeWire to discuss alternatives the ad tech industry can adopt as third-party cookies deprecate and the shifting attention economy. Smith uncovers: - How the deprecation of third-party cookies has opened [...]
Sharethrough's Recently Appointed GM, EMEA Richard Ottoy on SPO
In this latest episode of TraderTalk TV, Richard Ottoy, newly appointed GM, EMEA at Sharethrough, joins ExchangeWire’s Lindsay Rowntree to discuss the growth of supply path optimisation (SPO) in recent years. In this session, Ottoy and Rowntree discuss: - How SPO originated in [...]
Silverbullet’s Ben Chivers on How The Service Layer Helps Brands Prepare for a Cookieless Future
In this latest Vox Pop, Silverbullet's COO Ben Chivers joins ExchangeWire to discuss how the service layer can help brands prepare for a cookieless future. Chivers uncovers: - The role that context and first-party data will play in a cookieless world - How [...]
Xandr's Thomas Jones on How ID and Creative Differ In The Broadcasting Automation Channel
In this latest episode of TraderTalk TV, Thomas Jones, Solutions Engineer at Xandr, joins ExchangeWire’s Ciaran O’Kane to discuss how ID and creative differ in the broadcasting automation channel. In this session, Jones and O’Kane discuss: - The heavily regulated broadcasting environment - [...]
How Marketers Can Adapt to a Post-Cookie World with OneTrust’s Alex Cash
In this exclusive Vox Pop, Alex Cash, Director of Strategy, OneTrust, chats with ExchangeWire's CEO Ciaran O’Kane about how marketers can get ahead of a cookieless world. In this session, they discuss: - The challenges that marketers face with the shift to [...]
Boots’ Ollie Shayer on Retailer Opportunities & Challenges in Retail Media
In the second exclusive VoxPop as part of the ExchangeWire RetailMediaHub, in association with PubMatic, Ollie Shayer, director omnichannel media and planning at Boots UK and ROI outlines key retailer opportunities and challenges in retail media. During this session, Shayer details: - [...]
Quantcast's Allan Tinkler on the Opportunities of Post-Cookie & ID
In this latest episode of TraderTalk TV, Allan Tinkler, head of platform business development, EMEA, Quantcast, joins ExchangeWire’s Ciaran O’Kane to explore open web opportunities in a world post-cookie & ID. In this session, Tinkler and O’Kane discuss: - The current issues [...]
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