Video
Regital's Paul Barnard on Breaking Away from the Cookie
In this latest episode of TraderTalk TV, Paul Barnard, Managing Director, Regital, joins ExchangeWire’s Lindsay Rowntree to explore the post-cookie environment. In this session, Barnard and Rowntree discuss: - Regital’s response to the impending demise of the third-party cookie; - How the business [...]
WNS Global Services' Brian Burchfield on an Introduction to Retail Media
In this exclusive VoxPop as part of the ExchangeWire RetailMediaHub, in association with PubMatic, Brian Burchfield, SVP of sales at WNS Global Services, introduces retail media and discusses its importance for retailers in discussion with Lindsay Rowntree. During this session, Burchfield [...]
Publica's Ben Antier on The Evolution of Programmatic TV
In this latest episode of TraderTalk TV, Ben Antier, co-founder & CEO, Publica, joins ExchangeWire’s Ciaran O’Kane to explore how programmatic TV has evolved and how the introduction of new IAB protocols will amplify this. In this session, Antier and O’Kane [...]
MiQ's Stephen Emsall on Making Your YouTube Money Work Harder
In this latest episode of TraderTalk TV, Stephen Emsall, business enablement director, MiQ, joins ExchangeWire’s Ciaran O’Kane to explore the YouTube opportunity, and how agencies and marketers can make the most of their spend on the platform. In this session, Emsall [...]
Yahoo's Simon Halstead on Next Generation Audiences and Context
In this latest episode of TraderTalk TV, Simon Halstead, vice president, exchange and supply international, Yahoo, joins ExchangeWire’s Lindsay Rowntree to explore their Next Generation Audiences platform, and the role that context will play when defining the future audience. In this [...]
ATS London 2021: The Return of Context - Was it Always Better than Cookie-Based Targeting?
In this ATS London 2021 panel moderated by ExchangeWire's Lindsay Rowntree, Fiona Davis, Captify; Robert Bradley, CNN International Commercial; and Nick Flood, Future, explore how contextual advertising utilises data and adds value in marketing and advertising.
ATS London 2021: The Commerce Media Ecosystem
In this ATS London 2021 panel, Babs Kehinde, PubMatic; Ruth Zohrer, Wunderman Thompson; Steffen Svartberg, Cavai; and Cassandra Stevens, Publicis Commerce, outline the commerce media ecosystem, and what it means for brands, publishers, and media companies. Moderated by Ciaran O'Kane, [...]
ATS London 2021: Data-Driven TV Part 2 - It's All About Execution
The second TV-focused panel of ATS London 2021, moderated by Vincent Flood, VideoWeek, delves into the mechanics of connected TV from execution to measurement. Featuring insight from Charlie Glyn, 4 Sales (Channel 4); Ben Antier, Publica; Bill Swanson, IRIS.TV; and [...]
ATS London 2021: Tapping into the Power of Audio Marketing
ExchangeWire's Lindsay Rowntree moderates conversation between Jon Vick, SoundCloud; Pierre Naggar, AdsWizz; and Deepali Bathia, Matterkind on how audio advertising is growing in sophistication and creative agility, alongside how measurement in the space compares to other channels.
ATS London 2021: Why Data-Driven OOH Will Impress Marketers in 2022
ExchangeWire's Ciaran O'Kane moderates this buoyant discussion on the future of out-of-home (OOH), and how technology sophistication, creative, and measurement capabilities, will drive further growth. Featuring Jess May, Mindshare UK; Alys Donnelly, Kinetic Worldwide; and Stuart McMahon, Broadsign.
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