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How Marketers Can Adapt to a Post-Cookie World with OneTrust’s Alex Cash
In this exclusive Vox Pop, Alex Cash, Director of Strategy, OneTrust, chats with ExchangeWire's CEO Ciaran O’Kane about how marketers can get ahead of a cookieless world. In this session, they discuss: - The challenges that marketers face with the shift to [...]
Boots’ Ollie Shayer on Retailer Opportunities & Challenges in Retail Media
In the second exclusive VoxPop as part of the ExchangeWire RetailMediaHub, in association with PubMatic, Ollie Shayer, director omnichannel media and planning at Boots UK and ROI outlines key retailer opportunities and challenges in retail media. During this session, Shayer details: - [...]
Quantcast's Allan Tinkler on the Opportunities of Post-Cookie & ID
In this latest episode of TraderTalk TV, Allan Tinkler, head of platform business development, EMEA, Quantcast, joins ExchangeWire’s Ciaran O’Kane to explore open web opportunities in a world post-cookie & ID. In this session, Tinkler and O’Kane discuss: - The current issues [...]
Regital's Paul Barnard on Breaking Away from the Cookie
In this latest episode of TraderTalk TV, Paul Barnard, Managing Director, Regital, joins ExchangeWire’s Lindsay Rowntree to explore the post-cookie environment. In this session, Barnard and Rowntree discuss: - Regital’s response to the impending demise of the third-party cookie; - How the business [...]
WNS Global Services' Brian Burchfield on an Introduction to Retail Media
In this exclusive VoxPop as part of the ExchangeWire RetailMediaHub, in association with PubMatic, Brian Burchfield, SVP of sales at WNS Global Services, introduces retail media and discusses its importance for retailers in discussion with Lindsay Rowntree. During this session, Burchfield [...]
Publica's Ben Antier on The Evolution of Programmatic TV
In this latest episode of TraderTalk TV, Ben Antier, co-founder & CEO, Publica, joins ExchangeWire’s Ciaran O’Kane to explore how programmatic TV has evolved and how the introduction of new IAB protocols will amplify this. In this session, Antier and O’Kane [...]
MiQ's Stephen Emsall on Making Your YouTube Money Work Harder
In this latest episode of TraderTalk TV, Stephen Emsall, business enablement director, MiQ, joins ExchangeWire’s Ciaran O’Kane to explore the YouTube opportunity, and how agencies and marketers can make the most of their spend on the platform. In this session, Emsall [...]
Yahoo's Simon Halstead on Next Generation Audiences and Context
In this latest episode of TraderTalk TV, Simon Halstead, vice president, exchange and supply international, Yahoo, joins ExchangeWire’s Lindsay Rowntree to explore their Next Generation Audiences platform, and the role that context will play when defining the future audience. In this [...]
ATS London 2021: The Return of Context - Was it Always Better than Cookie-Based Targeting?
In this ATS London 2021 panel moderated by ExchangeWire's Lindsay Rowntree, Fiona Davis, Captify; Robert Bradley, CNN International Commercial; and Nick Flood, Future, explore how contextual advertising utilises data and adds value in marketing and advertising.
ATS London 2021: The Commerce Media Ecosystem
In this ATS London 2021 panel, Babs Kehinde, PubMatic; Ruth Zohrer, Wunderman Thompson; Steffen Svartberg, Cavai; and Cassandra Stevens, Publicis Commerce, outline the commerce media ecosystem, and what it means for brands, publishers, and media companies. Moderated by Ciaran O'Kane, [...]
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