Video
ATS London: Discover the Reality of CTV
In this stellar session from ATS London, an expert panel explore the journey through the triumphs and challenges within the programmatic CTV sphere Our guests offer a nuanced perspective on the evolving landscape of television in the digital era. Panel Rachel [...]
How Can We Navigate Ad Tech's Curation Revolution?
In this ATS London panel, we explore how curation is reshaping the ad tech landscape. From overcoming PMP inefficiencies to navigating a post-cookie era, to smart activation. Discover why curation is the new champion of programmatic advertising. Panel Jasdeep Mondae, [...]
What Do 9,000 Brand Lift Studies Teach Us About Attention and Memory?
In this ATS London session, Lumen's Mike Follett and an expert panel share their thoughts on Havas's recent study with Lumen and Brand Metrics. The panel discuss: • Why performance marketing alone can’t build a brand • The findings from Lumen’s [...]
Is In-housing Your Retail Media Ad Tech the Path to Success?
Outdated ad tech won't sustain retail media growth. Advertisers now need sophisticated tools, unique ad formats, and targeted audiences to drive ROI, ROAS, and incrementality. In this ATS London session, Kevel's Neil Cameron, Catalina Salazar of Wolt, Verkstedt's Nana Lohmans [...]
ATS London 2024: How to Unleash the Full Potential of CTV
CTV presents huge opportunities to reach valuable audiences, but are marketers taking full advantage? In an exciting presentation from ATS London 2024, MiQ's Global Chief Strategy Officer, John Goulding, and Zuzanna Gierlinska, UK Chief Commercial Officer, delve into the new [...]
Because Advertising Matters: Jeff Green at ATS London 2024
In one of the most highly-anticipated sessions of the year, The Trade Desk CEO, Jeff Green, joined Ciarán O'Kane on stage at ATS London. "The best of the internet is in the open internet" Jeff Green, The Trade Desk In this session, Green [...]
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What it Means to be an SSP in 2024: Andrew Casale at ATS London
In a headline session from ATS London 2024, Index Exchange CEO Andrew Casale joins Ciarán O'Kane on stage. In this session, Casale dives into being an SSP in 2024, the current trends, drivers, challenges and opportunities. Casale covers curation and [...]
StackAdapt's Kevin Liang on the Power of Vertical-based Marketing
In our latest interview, Kevin Liang, senior director, solutions at StackAdapt, joins ExchangeWire COO Lindsay Rowntree to discuss the power of a vertical-based marketing approach. Tune in to hear Kevin's insights on: Why a vertical-based strategy is an attractive approach How brands [...]
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