Video
Is In-housing Your Retail Media Ad Tech the Path to Success?
Outdated ad tech won't sustain retail media growth. Advertisers now need sophisticated tools, unique ad formats, and targeted audiences to drive ROI, ROAS, and incrementality. In this ATS London session, Kevel's Neil Cameron, Catalina Salazar of Wolt, Verkstedt's Nana Lohmans [...]
ATS London 2024: How to Unleash the Full Potential of CTV
CTV presents huge opportunities to reach valuable audiences, but are marketers taking full advantage? In an exciting presentation from ATS London 2024, MiQ's Global Chief Strategy Officer, John Goulding, and Zuzanna Gierlinska, UK Chief Commercial Officer, delve into the new [...]
Because Advertising Matters: Jeff Green at ATS London 2024
In one of the most highly-anticipated sessions of the year, The Trade Desk CEO, Jeff Green, joined Ciarán O'Kane on stage at ATS London. "The best of the internet is in the open internet" Jeff Green, The Trade Desk In this session, Green [...]
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What it Means to be an SSP in 2024: Andrew Casale at ATS London
In a headline session from ATS London 2024, Index Exchange CEO Andrew Casale joins Ciarán O'Kane on stage. In this session, Casale dives into being an SSP in 2024, the current trends, drivers, challenges and opportunities. Casale covers curation and [...]
StackAdapt's Kevin Liang on the Power of Vertical-based Marketing
In our latest interview, Kevin Liang, senior director, solutions at StackAdapt, joins ExchangeWire COO Lindsay Rowntree to discuss the power of a vertical-based marketing approach. Tune in to hear Kevin's insights on: Why a vertical-based strategy is an attractive approach How brands [...]
Road to ATS London: Marks and Spencer's Katy Allison on the Power of CTV
Ahead of ATS London 2024, Katy Allison of M&S joins us for a voxpop on the power of CTV for brands. Katy will be joining ATS London's 'The Reality of CTV' panel, and in this sneak-preview she outlines why that [...]
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OMD's Mike Murray on the Evolution of Programmatic
Programmatic veteran Mike Murray, Head of Programmatic at OMD EMEA, joins John Still in the ExchangeWire office to discuss the evolution of programmatic advertising, and the skills needed on the buy sides and sell sides. Tune in as Mike expands [...]
Pixels' Alex Powell on the TikTok-ification of the Open Web
In this episode of TraderTalk TV, Alex Powell, Co-Founder and CEO of Pixels, joins ExchangeWire's Lindsay Rowntree to discuss vertical video and the "TikTok-ification" of the open web. Powell details: The evolution of video advertising and short-form video content Video engagement on the [...]
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