Video
ATS London 2021: Curation - The Path to Programmatic Maturity
In this fireside chat, IPONWEB EVP principals Joseph Meehan discusses the emerging role of curation as the next evolution in platform-powered media trading, alongside ExchangeWire director of operations Lindsay Rowntree.
ATS London 2021: MadTech Middleware - Algorithmic Driven Trading
In this ATS London 2021 panel, Adam Ray, 59A; Ben Putley, Alkimi Exchange; Lisa Menaldo, The Advisory Collective; and Natasha Whitfield-Niven, consultant & advisor, outline the MadTech Middleware layer of the advertising and marketing industry, and how this sub-sector is [...]
Channel Factory’s Jovana Obradovic on Brand Suitability Within User-Generated Content
In this latest episode of TraderTalk TV, Jovana Obradovic, director of client solutions, EMEA and APAC at Channel Factory, joins ExchangeWire’s Ciaran O’Kane to discuss brand suitability within the user-generated content environment. In this session, Obradovic and O’Kane consider: - How to [...]
ATS London 2021: How the Money Flows - Transacting Media in the Post-Cookie World
ExchangeWire's Ciaran O'Kane oversees this ATS London 2021 discussion between Pierce Cook-Anderson, Smart AdServer; Alexis Faulkner, Mindshare UK; Hayley Cochrane, NBC Universal; and Jo Holdaway, The Independent and Evening Standard on the subject of how media can be transacted in [...]
ATS London 2021: Putting Your Currency to Good Work - Data Management & Activation
First-party data is the new industry currency, so what does good data architecture look like for publishers and brands, and how can this be put to best use? ExchangeWire's Lindsay Rowntree aims to answer this question with the aid of [...]
ATS London 2021: Measurement is Everything - Fixing the Fundamentals
The focal issue of measurement in the privacy-first ecosystem is covered in this ATS London 2021 panel featuring Lara Izlan, ITV; Alex Petrie, Skyrise Intelligence; Barbara Henao, Essence; Lavinea Morris; M&C Saatchi Performance; and Ross Nicol, Zefr. The conversation was [...]
ATS London 2021: Levelling Up - Navigating the New Mobile Ecosystem
In this ATS London 2021 panel, Katie Atkinson, The Runway Media; Will Dorling, AdColony; Phillip Gale, InMobi; and Saikala Sultanova, Product Madness, discuss how the mobile ecosystem has been affected by the deprecation of Apple's Identifier for Advertisers (IDFA), and [...]
ATS London 2021: Data-Driven TV Part 1 - Go With the Show
In the first of two panels focusing on TV at ATS London 2021, ExchangeWire's Ciaran O'Kane oversees discussion on the modern business model for internet-enabled TV between Alex Khan, Unruly; Jenny Biggam, the7stars; and James Brown, Magnite.
ATS London 2021: New Rules of the Road - Beyond Personalised Marketing
In the opening panel discussion of ATS London 2021, the industry's adaptation to consumer-centric and privacy-first marketing was discussed by Travis Clinger, LiveRamp; Isabelle Baas, Starcom UK; Tom Obafemi, Lean Digital; and Steve Pereira, Captify. ExchangeWire's Lindsay Rowntree oversaw proceedings.
Fifty's Alex Hawkesworth on the Current State of Play in the ID Space and the FiftyAurora Product
In this latest episode of TraderTalk TV, Alex Hawkesworth, head of productisation at Fifty, joins ExchangeWire’s Ciaran O’Kane to discuss the current state of play in the ID space, and how the FiftyAurora product can overcome this rocky ecosystem through [...]
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