Video
ATS London 2021: Data-Driven TV Part 2 - It's All About Execution
The second TV-focused panel of ATS London 2021, moderated by Vincent Flood, VideoWeek, delves into the mechanics of connected TV from execution to measurement. Featuring insight from Charlie Glyn, 4 Sales (Channel 4); Ben Antier, Publica; Bill Swanson, IRIS.TV; and [...]
ATS London 2021: Tapping into the Power of Audio Marketing
ExchangeWire's Lindsay Rowntree moderates conversation between Jon Vick, SoundCloud; Pierre Naggar, AdsWizz; and Deepali Bathia, Matterkind on how audio advertising is growing in sophistication and creative agility, alongside how measurement in the space compares to other channels.
ATS London 2021: Why Data-Driven OOH Will Impress Marketers in 2022
ExchangeWire's Ciaran O'Kane moderates this buoyant discussion on the future of out-of-home (OOH), and how technology sophistication, creative, and measurement capabilities, will drive further growth. Featuring Jess May, Mindshare UK; Alys Donnelly, Kinetic Worldwide; and Stuart McMahon, Broadsign.
ATS London 2021: Curation - The Path to Programmatic Maturity
In this fireside chat, IPONWEB EVP principals Joseph Meehan discusses the emerging role of curation as the next evolution in platform-powered media trading, alongside ExchangeWire director of operations Lindsay Rowntree.
ATS London 2021: MadTech Middleware - Algorithmic Driven Trading
In this ATS London 2021 panel, Adam Ray, 59A; Ben Putley, Alkimi Exchange; Lisa Menaldo, The Advisory Collective; and Natasha Whitfield-Niven, consultant & advisor, outline the MadTech Middleware layer of the advertising and marketing industry, and how this sub-sector is [...]
Channel Factory’s Jovana Obradovic on Brand Suitability Within User-Generated Content
In this latest episode of TraderTalk TV, Jovana Obradovic, director of client solutions, EMEA and APAC at Channel Factory, joins ExchangeWire’s Ciaran O’Kane to discuss brand suitability within the user-generated content environment. In this session, Obradovic and O’Kane consider: - How to [...]
ATS London 2021: How the Money Flows - Transacting Media in the Post-Cookie World
ExchangeWire's Ciaran O'Kane oversees this ATS London 2021 discussion between Pierce Cook-Anderson, Smart AdServer; Alexis Faulkner, Mindshare UK; Hayley Cochrane, NBC Universal; and Jo Holdaway, The Independent and Evening Standard on the subject of how media can be transacted in [...]
ATS London 2021: Putting Your Currency to Good Work - Data Management & Activation
First-party data is the new industry currency, so what does good data architecture look like for publishers and brands, and how can this be put to best use? ExchangeWire's Lindsay Rowntree aims to answer this question with the aid of [...]
ATS London 2021: Measurement is Everything - Fixing the Fundamentals
The focal issue of measurement in the privacy-first ecosystem is covered in this ATS London 2021 panel featuring Lara Izlan, ITV; Alex Petrie, Skyrise Intelligence; Barbara Henao, Essence; Lavinea Morris; M&C Saatchi Performance; and Ross Nicol, Zefr. The conversation was [...]
ATS London 2021: Levelling Up - Navigating the New Mobile Ecosystem
In this ATS London 2021 panel, Katie Atkinson, The Runway Media; Will Dorling, AdColony; Phillip Gale, InMobi; and Saikala Sultanova, Product Madness, discuss how the mobile ecosystem has been affected by the deprecation of Apple's Identifier for Advertisers (IDFA), and [...]
Popular Tradertalks
Latest Posts
-
The Evolution of SSPs & DSPs: Are We Headed for a Converged Future? -
Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover -
Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership -
Chrome’s Cookie Commotion: Is it Finally Over? -
The Stack: Ad Tech Faces Major Shake Up
Follow ExchangeWire