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Alkimi Exchange's Ben Putley on the Evolution of Infrastructure in Ad Tech
In this latest episode of TraderTalk TV, Ben Putley, CEO and co-founder of Alkimi Exchange, joins ExchangeWire’s Ciaran O'Kane to discuss the evolution of infrastructure in ad tech. In this session, Putley and O'Kane cover: – the current nature of the programmatic [...]
Digiseg's Søren Dinesen on Measurement and Targeting in a Post-Cookie, Post-ID World
In this latest episode of TraderTalk TV, Søren Dinesen, co-founder of Digiseg, joins ExchangeWire’s Ciaran O'Kane to discuss measurement and targeting in a post-cookie, post-ID world. In this session, Dinesen and O'Kane cover: – who Digiseg are and what they do – how [...]
MiQ's Ben Holmes on DOOH: Traditional Vs Programmatic
In this latest episode of TraderTalk TV, Ben Holmes, technical account manager at MiQ, joins ExchangeWire’s Lindsay Rowntree to discuss programmatic digital out-of-home (PDOOH) and MiQ’s approach to DOOH. In this session, Holmes and Rowntree cover: - MiQ’s marketing evolution - what PDOOH [...]
The MadTech Webcast: The State of Programmatic in JAPAC 2021
Following the publication of The State of Programmatic in JAPAC 2021 report, OpenX's Andy Tu joined ExchangeWire's Ciaran O'Kane to discuss the key findings from the research in this MadTech Webcast. Together, Tu and O'Kane discuss: - The growth in programmatic spend [...]
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MiQ’s Alex Deats on Reaching China’s Programmatic Market
In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Alex Deats, EVP China, MiQ, to discuss China’s programmatic ecosystem and how MiQ’s China solution empowers global brands to connect with the second-largest programmatic ad market in [...]
The MadTech Webcast: The Future of the Ad Tech Infrastructure
Ben Putley, co-founder and CEO of Alkimi Exchange and Benjamin Jorgensen, CEO and co-founder of Constellation Network join ExchangeWire's Ciaran O’Kane to discuss the future of the ad tech infrastructure in this MadTech Webcast. Together, Putley, Jorgensen, and O'Kane discuss: - How [...]
1plusX's Jürgen Galler on the Power of Predictive Data & Data Enrichment
In this latest episode of TraderTalk TV, Jürgen Galler, CEO and Co-Founder of 1plusX, joins ExchangeWire’s Lindsay Rowntree to discuss the power of predictive data and data enrichment. In this session, Galler and Rowntree cover: - A background on the 1plusX Marketing [...]
Global's Mungo Knott Discusses Realising the Programmatic Opportunity in DOOH
In this episode of TraderTalkTV, Mungo Knott, commercial platform and product director at Global, joins Ciaran O'Kane to discuss the programmatic opportunities offered by digital out-of-home (DOOH). In this session, Knott and O'Kane cover: the current state of the DOOH space how programmatic [...]
Industry Review: The Service Layer - Reframing the Industry (Part 1)
How will the service layer help marketers and publishers operate in the new privacy-first ecosystem? ExchangeWire has launched Industry Review - an outline of where we see the future for the marketing industry. In part 1 of this 3-part MadTech Webcast series, [...]
Eyeota's Rob Armstrong on the Role of Cohort-Based Onboarding in the Future of Marketing
In this latest episode of TraderTalk TV, Rob Armstrong, VP, Product at Eyeota, join's ExchangeWire's Lindsay Rowntree to discuss the role of cohort-based onboarding in the future model of marketing. In this session, Armstrong and Rowntree discuss: - The shift to privacy-first The [...]
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