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Nexta.io's Per Nielsen and Martin Jensen on How to Empower Publishers
In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O'Kane is joined by Nexta.io's head of AI and data science, Per Nielsen, and founder, Martin Jensen, to discuss how tech vendors can empower publishers as the age of the walled [...]
LiveRamp's Christian Carlsson on Solutions to Address a Privacy-First World
In this latest episode of TraderTalk TV, Christian Carlsson, global solutions architect, LiveRamp, discusses the solutions on offer for the industry as it moves in to a privacy-first world. In this session, Carlsson covers: – The value of first-party data; – How brands [...]
Permutive's David Reischer on Identity & Privacy in a Post-Cookie World
In this latest episode of TraderTalk TV, ExchangeWire's Lindsay Rowntree is joined by David Reischer, product manager at Permutive, to discuss what a cookieless future means for ad tech when it comes to identity & privacy. In this session, Reischer and [...]
Xandr's Harvin Gupta Explains The Anatomy of A Video Ad Call
In this latest TraderTalk TV episode, ExchangeWire's Lindsay Rowntree is joined by Harvin Gupta, director of solutions engineering at Xandr, to go back to basics and break down the inner workings of a video ad call. Gupta explains: The process that occurs [...]
ID5's Mathieu Roche on Cross-Domain Reconciliation
In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Mathieu Roche, co-founder and CEO at ID5, to discuss linking IDs across domains. In this session, O'Kane and Roche cover: - how brands and publishers currently communicate through DSPs [...]
The MadTech Webcast: Applying Context for Brand Suitability in Programmatic Confirmation
Ciaran O'Kane, CEO at ExchangeWire, is joined by Alexis Faulkner, head of Outcomes UK at Mindshare and Rich Raddon, co-founder and co-CEO at ZEFR, for this episode of the MadTech Webcast. During this session, they discuss: - How contextual technology for video [...]
MiQ's Freddie Turner on the Cookieless Future
In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Freddie Turner, director of strategy UK at MiQ to discuss the cookieless future. In this episode they discuss: - The current ecosystem and the four ID types which currently exist: [...]
mediarithmics' Philip Raby on the Evolution of the Marketing Data Stack
In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O'Kane, is joined by mediarithmics' UK general manager, Phil Raby, to discuss the evolution of the marketing data stack. In this episode, O'Kane and Raby discuss: – The current types of data stacks, and [...]
Triton Digital's Ben Masse on Audio Measurement
In this exclusive vox pop, ExchangeWire’s Ciaran O’Kane chats with Triton Digital's Benjamin Masse about measurement in the programmatic audio space. During this session, they discuss: – the differences between measurement of streaming and of podcasts; – the challenges posed by audio platforms [...]
The New Marketing Era: Will Marketers Use Multiple ID Solutions?
ExchangeWire CEO, Ciaran O'Kane, is joined by Kathleen Saxton, MediaLink's executive vice president and managing director EMEA, and Ian James, CEO, Silverbullet, to discuss the new marketing era on this MadTech Webcast episode. During this session they discuss: - How does the [...]
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