Video

• The Crumbling Cookie Chronicles: Baking Up Bold Campaigns in a Post-Deprecation Landscape

  9 months ago Event Videos

  

  In this ATS Singapore 2024 panel, ExchangeWire CEO Rachel Smith is joined by Madelin Farrington, head of client solutions, KINESSO APAC; and Timmy Bankole, director, advertising business operations, SCMP, in a comprehensive discussion on navigating the post-deprecation landscape in APAC, [...]

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• Agency Holdco View: How Global Trends Shape APAC Marketing

  9 months ago Event Videos

  

  In the opening fireside chat of ATS Singapore 2024, Leigh Terry, CEO, IPG Mediabrands APAC, joins ExchangeWire co-founder and CSO Ciaran O'Kane to discuss global trends from the agency perspective, and how these impact media buying within the APAC region. In [...]

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• Unleashing Retail Magic 

  9 months ago Event Videos

  

  In this video from ATS Singapore 2024, ExchangeWire head of content John Still discusses the retail landscape with Jaren Loy, head of digital growth at FairPrice Group, and Ranganathan Somanathan, CEO Malaysia / advisor Singapore (international) at Publicis Media. They [...]

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• First Dates & First Party Data: Building Relationships in a Cookieless World

  9 months ago Event Videos

  

  Shailley Singh, COO & EVP Product at IAB Tech Lab explores how first-party data can be used in a cookieless world. He expands on how advertisers can take charge of their first-party data and harness it for activation.

• Triton Digital's Simon Lee on Removing the Barriers for Digital Audio Buying in APAC

  9 months ago VoxPops

  

  In our latest VoxPop recorded at ATS Singapore 2024, Simon Lee, audio marketplace operations director at Triton Digital, joins ExchangeWire to discuss key challenges facing digital audio in APAC, and the strengths of the format in the privacy-first future. Lee [...]

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• Attention Dynamics: Navigating the Future of Engagement with AI

  9 months ago Event Videos

  

  As the digital landscape evolves, so does the art of capturing and sustaining audience attention. At ATS Singapore, our experts dissected the current state of affairs. From the impact of digital platforms to navigating changing consumer behaviours. This conversation provides [...]

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• Navigating Privacy, Efficiency, and Innovation through Ad Tech Curation

  9 months ago Event Videos

  

  Industry leaders and experts converge to unravel the intricacies of ad tech curation within APAC’s evolving digital advertising landscape. This ATS Singapore 2024 panel dives into the critical role of ad tech curation in optimising advertising strategies, enhancing user experiences, [...]

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• Crafting Future Proof Campaigns: Transforming Data Practices for Winning Strategies

  9 months ago Event Videos

  

  From harnessing first-party data to exploring privacy-compliant technologies, this ATS Singapore discussion aims to equip marketers with the insights and tools needed to navigate the evolving terrain of digital advertising. Discover the art of precision targeting, personalised messaging, and strategic [...]

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• Beyond Billboards: The Future of OOH Advertising in SEA

  9 months ago Event Videos

  

  Uncover the dynamic transformation of OOH as industry leaders dissect the fusion of digital technologies with traditional billboards. This ATS Singapore panel explores how AI is not just reshaping visuals but revolutionising audience engagement, propelling OOH into an era of [...]

• Navigating the Intersection of Out-of-Home Media Strategies in an Ever-Changing Digital World

  9 months ago Event Videos

  

  This session from ATS Singapore 2024, looks at some of the main issues around OOH advertising in a digital world. What are the main challenges, innovations and opportunities facing advertisers wanting to make the most of the medium, and what are [...]