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First Dates & First Party Data: Building Relationships in a Cookieless World
Shailley Singh, COO & EVP Product at IAB Tech Lab explores how first-party data can be used in a cookieless world. He expands on how advertisers can take charge of their first-party data and harness it for activation.
Navigating Privacy, Efficiency, and Innovation through Ad Tech Curation
Industry leaders and experts converge to unravel the intricacies of ad tech curation within APAC’s evolving digital advertising landscape. This ATS Singapore 2024 panel dives into the critical role of ad tech curation in optimising advertising strategies, enhancing user experiences, [...]
Crafting Future Proof Campaigns: Transforming Data Practices for Winning Strategies
From harnessing first-party data to exploring privacy-compliant technologies, this ATS Singapore discussion aims to equip marketers with the insights and tools needed to navigate the evolving terrain of digital advertising. Discover the art of precision targeting, personalised messaging, and strategic [...]
Beyond Billboards: The Future of OOH Advertising in SEA
Uncover the dynamic transformation of OOH as industry leaders dissect the fusion of digital technologies with traditional billboards. This ATS Singapore panel explores how AI is not just reshaping visuals but revolutionising audience engagement, propelling OOH into an era of [...]
Navigating the Intersection of Out-of-Home Media Strategies in an Ever-Changing Digital World
This session from ATS Singapore 2024, looks at some of the main issues around OOH advertising in a digital world. What are the main challenges, innovations and opportunities facing advertisers wanting to make the most of the medium, and what are [...]
Believing the Hype: Assessing the Reality of AI Claims
Live from ATS Singapore 2024, our stellar panel examines the claims surrounding AI. Tune in as our guests explore the current state of AI, the ethical considerations, user perspectives, regulatory aspects, and the future possibilities of this nascent yet rapidly [...]
Adform's Jochen Schlosser on the Future of Targeting
In our latest TraderTalk, Jochen Schlosser, CTO at Adform, joins Ciaran O'Kane at our famous whiteboard. The pair discuss the future of identity and targeting, and Jochen gives his take on targeting possibilities in a cookieless world. Tune in as Jochen [...]
Is Telco Data the Hidden Giant of Advertising?
What's the true power of telco data? We were joined by Skyrise to delve into telco's opportunities, challenges and unique position in the market ExchangeWire COO Lindsay Rowntree was joined by Alex Petrie, co-founder and Peter Hanlon, CTO at Skyrise, for [...]
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