Video
EssenceMediaCom's Josh Gallagher on Ensuring Effective Measurement
In this video interview, ExchangeWire’s CEO Rachel Smith is joined by Josh Gallagher, COO APAC at EssenceMediacom to discuss measurement in advertising. Tune in as Rachel and Josh look at the state of play in measurement, delving into current measurement frameworks [...]
Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions APAC
We teamed with IAB Tech Lab to host a game-changing webcast, delving into the evolving landscape of privacy-centric technologies in the advertising industry in the APAC region. Featuring Lindsay Rowntree, COO, ExchangeWire, Shailley Singh, EVP Product and COO, IAB Tech LabHillary [...]
Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions
We teamed with IAB Tech Lab to host a game-changing webcast, delving into the evolving landscape of privacy-centric technologies in the advertising industry. Featuring Ciaran O'Kane, Founder and CSO, ExchangeWire, Hillary Slattery, Director Programmatic, Product, IAB Tech Lab, Shailley Singh, EVP [...]
Forest’s Jamie Richards on Performance Marketing and Ad Tech For Good
In this video interview Jamie Richards, head of commercial at Forest, joins John Still for a discussion focused on marketing and sustainability. Jamie expands on: Using ad tech for good Gamifying the e-bike system Performance marketing Getting targeted with users
GroupM's Sandra Arnold on Empowering Diversity and Inclusion in Ad Tech
"I think we all need to feel represented, both in the media and within organisations at all levels." In our latest Voxpop, Sandra Arnold, regional head of learning, GroupM UK & EMEA, joins ExchangeWire editorial lead, Mariam Ahmad, for a chat [...]
Faire's Charlotte Broadbent on B2B Retail's Digital Future, and Values-based Shopping
In this video interview Charlotte Broadbent, general manager at Faire, joins John Still to discuss digital commerce in the retail landscape. She expands on: How the online retail industry can empower smaller enterprises The importance of a transparent supply chain The increasing [...]
Microsoft Advertising's Joseph Merhej on the Importance of Privacy-First Marketing
Ciarán O'Kane is joined at the whiteboard by Joseph Merhej, senior solutions architect at Microsoft Advertising for a fascinating look at the cookieless future. Tune in as Merhej dives into how the programmatic ecosystem can adapt post-deprecation, why a privacy-first approach [...]
Sharethrough's Laura Stephens on the Ad Industry's Trends for 2024
In ExchangeWire's latest video interview, COO Lindsay Rowntree is joined by Laura Stephens, EMEA Sales Development Director at Sharethrough, for a wide-ranging discussion on the major trends for the ad industry in 2024. "Our industry will change in terms of job [...]
Multilocal's Fern Potter on How Curation is Benefiting Advertisers
"We're not just after the quantitative components, but also qualitative." In this episode of TraderTalk TV, Multilocal's Fern Potter talks all about Curation as a service. Potter delves into how curation delivers performance for advertisers, throughout the entire supply chain. In particular, [...]
Lloyds Banking Group's Nic Travis on Measurement and the Cookieless Future
In our latest Voxpop, Nic Travis, Head of Digital Marketing, Lloyds Banking Group, joins ExchangeWire CEO Rachel Smith for a chat about the future of measurement beyond third-party cookies. Tune in as Nic and Rachel discuss: What are the challenges [...]
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