Video

• TraderTalk: Switch Concepts Discuss Its Solution, Holistic Yield Management, Linking Users Across Multi-Devices And Concepts Around Linked Data

  13 years ago Trader Talk

  

  Switch Concepts is one of the more interesting companies currently operating in the European ad tech space. Switch Concepts, like all the great companies in the space, has very much operated under the radar. It now works with several big [...]

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• TraderTalk: Neal Richter, Chief Scientist at the Rubicon Project, Discusses Scaling RTB, The DealID And Why Internal Auctions Are Truncating Liquidity For Sellers

  13 years ago Trader Talk

  

  We love a proper tech debate at ExchangeWire. On this edition of TraderTalk we speak to Neal Richter, Chief Scientist at the Rubicon Project. Here he discusses the infrastructure required to scale RTB globally, how Rubicon knitted together its recent acquisitions [...]

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• TraderTalk: The Rise Of Big Data In Digital Marketing

  13 years ago Trader Talk

  

  This is a special TraderTalk on the rise of Big Data in digital advertising. This session is co-hosted by Paul Silver, Chief Strategy Officer, ExchangeWire and Kate Tickner, Digital Media Executive, EMEA at IBM Netezza. They talk to Ciaran McConaghy, Marketing [...]

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• TraderTalk: Adform Discusses Its Buy-Side Strategy And Why A Customised Solution Is A Requisite For Scaling Across Europe

  13 years ago Trader Talk

  

  Adform is a buy-side/advertising ad serving platform headquartered in the Nordics, with a presence in all the major European markets. Martin Stockfleth Larsen, Director of Marketing and New Business, and Gustav Mellentin, Co-Founder, Director sat down with ExchangeWire this week [...]

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• TraderTalk: Adnologies Discusses Its Buy-Side Stack And The Shift To Data-Driven Buying Across Europe

  13 years ago Trader Talk

  

  Adnologies is a German-based ad technology solution provider that has ambitious to offer a buy-side alternative to the Google stack across Europe. In this edition of TraderTalk, ExchangeWire's Paul Silver and Ciaran O'Kane speak to Andreas Schwibbe, CEO, Adnologies and [...]

• Rubicon's Oliver Whitten Discusses The Growth of PMPs, The End-To-End Stack Quandary, As Well As European Sell-Side Trends

  13 years ago Trader Talk

  

  Oliver Whitten is the Commercial Director, EMEA at the Rubicon Project. Here Whitten discusses the growth of Private Market Places, which has been key part of Rubicon's core offering over the past twenty-four months. The end-to-end stack is also discussed as [...]

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• TraderTalk: Brian Fitzpatrick, European Managing Director at Adap.tv, Discusses The High Growth Video Ad Market & Adoption Of Automated Buying In The Channel

  13 years ago Trader Talk

  

  Brian Fitzpatrick is European Managing Director at Adap.tv, and a speaker at this year's epic ATS London event. Here Fitzpatrick discusses a number of different themes including the growth of automated buying in the video ad channel, the key differences between [...]

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• TraderTalk: Brian Fitzpatrick, European Managing Director at Adap.tv, Discusses The High Growth Video Ad Market & Adoption Of Automated Buying In The Channel

  13 years ago Trader Talk

  

  Brian Fitzpatrick is European Managing Director at Adap.tv, and a speaker at this year's epic ATS London event. Here Fitzpatrick discusses a number of different themes including the growth of automated buying in the video ad channel, the key differences between [...]

  ExchangeTrading DeskVideo

• TraderTalk: Mike Shehan, CEO & Founder, SpotXchange, On The Online Video Ad Market, Growth In RTB & The SkipIt Solution

  13 years ago Trader Talk

  

  Mike Shehan, is CEO & Founder at SpotXchange. Here he discusses the growth of the online video market, the potential of RTB-enabled video inventory and what the benefits are likely to be for both publishers and advertisers from using the newly [...]

• TraderTalk: Mike Shehan, CEO & Founder, SpotXchange, On The Online Video Ad Market, Growth In RTB & The SkipIt Solution

  13 years ago Trader Talk

  

  Mike Shehan, is CEO & Founder at SpotXchange. Here he discusses the growth of the online video market, the potential of RTB-enabled video inventory and what the benefits are likely to be for both publishers and advertisers from using the newly [...]