Video
Sharethrough's Laura Stephens on the Ad Industry's Trends for 2024
In ExchangeWire's latest video interview, COO Lindsay Rowntree is joined by Laura Stephens, EMEA Sales Development Director at Sharethrough, for a wide-ranging discussion on the major trends for the ad industry in 2024. "Our industry will change in terms of job [...]
Multilocal's Fern Potter on How Curation is Benefiting Advertisers
"We're not just after the quantitative components, but also qualitative." In this episode of TraderTalk TV, Multilocal's Fern Potter talks all about Curation as a service. Potter delves into how curation delivers performance for advertisers, throughout the entire supply chain. In particular, [...]
Lloyds Banking Group's Nic Travis on Measurement and the Cookieless Future
In our latest Voxpop, Nic Travis, Head of Digital Marketing, Lloyds Banking Group, joins ExchangeWire CEO Rachel Smith for a chat about the future of measurement beyond third-party cookies. Tune in as Nic and Rachel discuss: What are the challenges [...]
Duration Media's Brian Murphy on Reducing Emissions while Increasing Revenue
In our latest TraderTalkTV video, we explore the intersection of sustainability and digital advertising with Brian Murphy, chief revenue officer of Duration Media. We delve into: How location based emissions connect the dots between advertising and the environment How advertisers can reduce emissions [...]
Lumen's CEO, Mike Follett, on Attention as a Service for Advertising Outcomes
In this episode of TraderTalk TV, Lumen's CEO Michael Follett, talks through the Lumen eye tracking attention model, from Prebid, Postbid, aPMP and DSP, explaining the importance of outcome data when measuring attention. In particular, Mike delves into: Building models that [...]
Cooperation: The Center of AD-tention
The battle for consumer attention is on. But with an ever-expanding mobile landscape, there’s little insight into what drives attentive outcomes. What’s undeniable is video spots are more likely to be successful when consumer, advertiser, and publisher desires align. When [...]
Is Attention the Sustainable Solution?
The impact of digital advertising on environmental sustainability is coming under increased scrutiny, but how can attention help? At ExchangeWire's Attention Live event, our expert panel delved into how optimising ad content, creative, tracking, targeting and delivery based on attention [...]
How to Harness Attention Metrics to Maximise Business Outcomes
The ability not only to capture and hold an audience's attention, but also to effectively measure it, has become a paramount business challenge. Our expert panel at ExchangeWire's Attention Live event delved into the intricate relationship between attention and successful [...]
Meaningful Mobile Metrics
Reaching audiences in a mobile environment continues to be a big priority for the modern marketer. Attention based metrics - such as engagement tracking (swipes, taps and gestures), eye-tracking, dwell time, scroll depth and contextual relevance - all offer valuable [...]
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