Video
Duration Media's Brian Murphy on Reducing Emissions while Increasing Revenue
In our latest TraderTalkTV video, we explore the intersection of sustainability and digital advertising with Brian Murphy, chief revenue officer of Duration Media. We delve into: How location based emissions connect the dots between advertising and the environment How advertisers can reduce emissions [...]
Lumen's CEO, Mike Follett, on Attention as a Service for Advertising Outcomes
In this episode of TraderTalk TV, Lumen's CEO Michael Follett, talks through the Lumen eye tracking attention model, from Prebid, Postbid, aPMP and DSP, explaining the importance of outcome data when measuring attention. In particular, Mike delves into: Building models that [...]
Cooperation: The Center of AD-tention
The battle for consumer attention is on. But with an ever-expanding mobile landscape, there’s little insight into what drives attentive outcomes. What’s undeniable is video spots are more likely to be successful when consumer, advertiser, and publisher desires align. When [...]
Is Attention the Sustainable Solution?
The impact of digital advertising on environmental sustainability is coming under increased scrutiny, but how can attention help? At ExchangeWire's Attention Live event, our expert panel delved into how optimising ad content, creative, tracking, targeting and delivery based on attention [...]
How to Harness Attention Metrics to Maximise Business Outcomes
The ability not only to capture and hold an audience's attention, but also to effectively measure it, has become a paramount business challenge. Our expert panel at ExchangeWire's Attention Live event delved into the intricate relationship between attention and successful [...]
Meaningful Mobile Metrics
Reaching audiences in a mobile environment continues to be a big priority for the modern marketer. Attention based metrics - such as engagement tracking (swipes, taps and gestures), eye-tracking, dwell time, scroll depth and contextual relevance - all offer valuable [...]
Attention & Outcomes: Finding and Delivering Optimal Attention for your Brand
At ExchangeWire's recent Attention Live event, Playground XYZ's Ben Dimond discussed the importance of delivering the best attention for your brand, and understanding how to use attention to optimise your media planning. Speaker • Ben Dimond, Global Head of Commercial, [...]
Scaling Attention with IAS & Lumen
At ExchangeWire's recent Attention Live event, Emma Jowett, VP of Sales, Northern Europe IAS and Mike Follett, Managing Director, Lumen took the stage to discuss how attention drives outcomes in advertising, and how their companies have partnered. Speakers • Mike [...]
OpenX's Priya Bhatia on Sustainability Strategies Across APAC
In our latest VoxPop, we're joined by Priya Bhatia, VP Business Development, SEA at OpenX who provides insight into industry sustainability in the APAC region. Priya expands on: Which strategies and considerations are being implemented to reach global sustainability goals Who is [...]
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