Video
GroupM's Sandra Arnold on Empowering Diversity and Inclusion in Ad Tech
"I think we all need to feel represented, both in the media and within organisations at all levels." In our latest Voxpop, Sandra Arnold, regional head of learning, GroupM UK & EMEA, joins ExchangeWire editorial lead, Mariam Ahmad, for a chat [...]
Faire's Charlotte Broadbent on B2B Retail's Digital Future, and Values-based Shopping
In this video interview Charlotte Broadbent, general manager at Faire, joins John Still to discuss digital commerce in the retail landscape. She expands on: How the online retail industry can empower smaller enterprises The importance of a transparent supply chain The increasing [...]
Microsoft Advertising's Joseph Merhej on the Importance of Privacy-First Marketing
Ciarán O'Kane is joined at the whiteboard by Joseph Merhej, senior solutions architect at Microsoft Advertising for a fascinating look at the cookieless future. Tune in as Merhej dives into how the programmatic ecosystem can adapt post-deprecation, why a privacy-first approach [...]
Sharethrough's Laura Stephens on the Ad Industry's Trends for 2024
In ExchangeWire's latest video interview, COO Lindsay Rowntree is joined by Laura Stephens, EMEA Sales Development Director at Sharethrough, for a wide-ranging discussion on the major trends for the ad industry in 2024. "Our industry will change in terms of job [...]
Multilocal's Fern Potter on How Curation is Benefiting Advertisers
"We're not just after the quantitative components, but also qualitative." In this episode of TraderTalk TV, Multilocal's Fern Potter talks all about Curation as a service. Potter delves into how curation delivers performance for advertisers, throughout the entire supply chain. In particular, [...]
Lloyds Banking Group's Nic Travis on Measurement and the Cookieless Future
In our latest Voxpop, Nic Travis, Head of Digital Marketing, Lloyds Banking Group, joins ExchangeWire CEO Rachel Smith for a chat about the future of measurement beyond third-party cookies. Tune in as Nic and Rachel discuss: What are the challenges [...]
Duration Media's Brian Murphy on Reducing Emissions while Increasing Revenue
In our latest TraderTalkTV video, we explore the intersection of sustainability and digital advertising with Brian Murphy, chief revenue officer of Duration Media. We delve into: How location based emissions connect the dots between advertising and the environment How advertisers can reduce emissions [...]
Lumen's CEO, Mike Follett, on Attention as a Service for Advertising Outcomes
In this episode of TraderTalk TV, Lumen's CEO Michael Follett, talks through the Lumen eye tracking attention model, from Prebid, Postbid, aPMP and DSP, explaining the importance of outcome data when measuring attention. In particular, Mike delves into: Building models that [...]
Cooperation: The Center of AD-tention
The battle for consumer attention is on. But with an ever-expanding mobile landscape, there’s little insight into what drives attentive outcomes. What’s undeniable is video spots are more likely to be successful when consumer, advertiser, and publisher desires align. When [...]
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