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Is Attention the Sustainable Solution?
The impact of digital advertising on environmental sustainability is coming under increased scrutiny, but how can attention help? At ExchangeWire's Attention Live event, our expert panel delved into how optimising ad content, creative, tracking, targeting and delivery based on attention [...]
How to Harness Attention Metrics to Maximise Business Outcomes
The ability not only to capture and hold an audience's attention, but also to effectively measure it, has become a paramount business challenge. Our expert panel at ExchangeWire's Attention Live event delved into the intricate relationship between attention and successful [...]
Meaningful Mobile Metrics
Reaching audiences in a mobile environment continues to be a big priority for the modern marketer. Attention based metrics - such as engagement tracking (swipes, taps and gestures), eye-tracking, dwell time, scroll depth and contextual relevance - all offer valuable [...]
Attention & Outcomes: Finding and Delivering Optimal Attention for your Brand
At ExchangeWire's recent Attention Live event, Playground XYZ's Ben Dimond discussed the importance of delivering the best attention for your brand, and understanding how to use attention to optimise your media planning. Speaker • Ben Dimond, Global Head of Commercial, [...]
Scaling Attention with IAS & Lumen
At ExchangeWire's recent Attention Live event, Emma Jowett, VP of Sales, Northern Europe IAS and Mike Follett, Managing Director, Lumen took the stage to discuss how attention drives outcomes in advertising, and how their companies have partnered. Speakers • Mike [...]
OpenX's Priya Bhatia on Sustainability Strategies Across APAC
In our latest VoxPop, we're joined by Priya Bhatia, VP Business Development, SEA at OpenX who provides insight into industry sustainability in the APAC region. Priya expands on: Which strategies and considerations are being implemented to reach global sustainability goals Who is [...]
StackAdapt's Raina Roberts on How to Unlock B2B Marketing Success with Programmatic
“Sometimes we talk to B2B marketers and they have this idea of a B2B audience as being this corporate robot who is constantly in their office on their desktop, just reading business sites. And that’s just not true. B2B audiences [...]
How Brands are Personalising the Consumer Journey in Modern Marketing
At ATS Singapore 2023, we looked at the opportunity brands have to extract value from their data, and effectively serve their consumers. In the wake of cookie-based marketing, brands have the opportunity to get more value out of the data they [...]
Go Beyond Video: Why In-Game Advertising Grabs More Users Attention
At ATS Singapore 2023, our expert panel took a look at the massive opportunity offered by gaming, and why it looks set to take off in 2024. In-game advertising has gained significant attention in recent years as a global source of [...]
Can Data-driven TV Reach Audiences at Scale?
At ATS Singapore 2023, our expert panel took a look at what data-driven TV really offers, and what's working across the APAC region. As TV consumption continues to rapidly evolve across global markets, and huge streaming and content providers begin to [...]
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