Video
Attention & Outcomes: Finding and Delivering Optimal Attention for your Brand
At ExchangeWire's recent Attention Live event, Playground XYZ's Ben Dimond discussed the importance of delivering the best attention for your brand, and understanding how to use attention to optimise your media planning. Speaker • Ben Dimond, Global Head of Commercial, [...]
Scaling Attention with IAS & Lumen
At ExchangeWire's recent Attention Live event, Emma Jowett, VP of Sales, Northern Europe IAS and Mike Follett, Managing Director, Lumen took the stage to discuss how attention drives outcomes in advertising, and how their companies have partnered. Speakers • Mike [...]
OpenX's Priya Bhatia on Sustainability Strategies Across APAC
In our latest VoxPop, we're joined by Priya Bhatia, VP Business Development, SEA at OpenX who provides insight into industry sustainability in the APAC region. Priya expands on: Which strategies and considerations are being implemented to reach global sustainability goals Who is [...]
StackAdapt's Raina Roberts on How to Unlock B2B Marketing Success with Programmatic
“Sometimes we talk to B2B marketers and they have this idea of a B2B audience as being this corporate robot who is constantly in their office on their desktop, just reading business sites. And that’s just not true. B2B audiences [...]
How Brands are Personalising the Consumer Journey in Modern Marketing
At ATS Singapore 2023, we looked at the opportunity brands have to extract value from their data, and effectively serve their consumers. In the wake of cookie-based marketing, brands have the opportunity to get more value out of the data they [...]
Go Beyond Video: Why In-Game Advertising Grabs More Users Attention
At ATS Singapore 2023, our expert panel took a look at the massive opportunity offered by gaming, and why it looks set to take off in 2024. In-game advertising has gained significant attention in recent years as a global source of [...]
Can Data-driven TV Reach Audiences at Scale?
At ATS Singapore 2023, our expert panel took a look at what data-driven TV really offers, and what's working across the APAC region. As TV consumption continues to rapidly evolve across global markets, and huge streaming and content providers begin to [...]
What Should a Modern Marketer's Tech Stack Look Like Across Marketing and Advertising?
At ATS Singapore 2023, our expert panel took a look at what the modern tech stack should look comprise, and how best to use the tools at hand. Ad Tech solutions are only one small part of the suite of technology [...]
Will Curation Unlock Fresh Audiences for Marketers?
At ATS Singapore, our expert panel discussed how curation will be critical to those wanting to reach specific audiences and buy within specific channels and media properties. How does the modern marketer make best use of the tools available in [...]
Programmatic OOH and the Real-World Impact of Digital Advertising
In this session recorded at ATS Singapore, Franck Vidal of Vistar hosts a discussion on the power of Programmatic OOH. The session looks at the way that adoption of pdOOH is being encouraged, the increased measurability and flexibility of OOH, [...]
Popular Tradertalks
Latest Posts
-
In Memoriam: John Danby -
UK Ad Spend Rose 10% in Q3 2024; Tables Turn as OpenAI Accuses DeepSeek of Property Theft; Amazon and Microsoft face Cloud Services Probes -
2025 Predictions: Platforms -
DeepSeek, OpenAI and the AI Bubble: Is the Growth Sustainable? -
European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool
Follow ExchangeWire