Video
StackAdapt's Raina Roberts on How to Unlock B2B Marketing Success with Programmatic
“Sometimes we talk to B2B marketers and they have this idea of a B2B audience as being this corporate robot who is constantly in their office on their desktop, just reading business sites. And that’s just not true. B2B audiences [...]
How Brands are Personalising the Consumer Journey in Modern Marketing
At ATS Singapore 2023, we looked at the opportunity brands have to extract value from their data, and effectively serve their consumers. In the wake of cookie-based marketing, brands have the opportunity to get more value out of the data they [...]
Go Beyond Video: Why In-Game Advertising Grabs More Users Attention
At ATS Singapore 2023, our expert panel took a look at the massive opportunity offered by gaming, and why it looks set to take off in 2024. In-game advertising has gained significant attention in recent years as a global source of [...]
Can Data-driven TV Reach Audiences at Scale?
At ATS Singapore 2023, our expert panel took a look at what data-driven TV really offers, and what's working across the APAC region. As TV consumption continues to rapidly evolve across global markets, and huge streaming and content providers begin to [...]
What Should a Modern Marketer's Tech Stack Look Like Across Marketing and Advertising?
At ATS Singapore 2023, our expert panel took a look at what the modern tech stack should look comprise, and how best to use the tools at hand. Ad Tech solutions are only one small part of the suite of technology [...]
Will Curation Unlock Fresh Audiences for Marketers?
At ATS Singapore, our expert panel discussed how curation will be critical to those wanting to reach specific audiences and buy within specific channels and media properties. How does the modern marketer make best use of the tools available in [...]
Programmatic OOH and the Real-World Impact of Digital Advertising
In this session recorded at ATS Singapore, Franck Vidal of Vistar hosts a discussion on the power of Programmatic OOH. The session looks at the way that adoption of pdOOH is being encouraged, the increased measurability and flexibility of OOH, [...]
How Artificial Intelligence is Shaping the Future of Programmatic, Thanks to Very Human Intelligence
Artificial intelligence (AI) is the hot new topic on everyone’s lips, but when it comes to the programmatic industry, AI is nothing new. Data scientists, tech teams and traders have been harnessing the power of AI for years, using it [...]
The Heart of Driving Business Results: Unleashing the Power of Data in a Privacy-Centric World
The cookieless world calls for a shift in marketing and advertising strategies. Marketers must embrace addressable and non-addressable approaches, focus on omni-channel integration, explore new attribution models, and navigate the landscape of walled gardens and the open web. At ATS [...]
Navigating The Changing Data Landscape - Steer Your Way To Success
With the cookieless world on the horizon, how can brands continue to connect with their potential customers online in a privacy-centric way? At ATS Singapore 2023, Eyeota co-founder Kristina Prokop, discusses how marketers can use innovative and privacy-centric tactics to [...]
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