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What Should a Modern Marketer's Tech Stack Look Like Across Marketing and Advertising?
At ATS Singapore 2023, our expert panel took a look at what the modern tech stack should look comprise, and how best to use the tools at hand. Ad Tech solutions are only one small part of the suite of technology [...]
Will Curation Unlock Fresh Audiences for Marketers?
At ATS Singapore, our expert panel discussed how curation will be critical to those wanting to reach specific audiences and buy within specific channels and media properties. How does the modern marketer make best use of the tools available in [...]
Programmatic OOH and the Real-World Impact of Digital Advertising
In this session recorded at ATS Singapore, Franck Vidal of Vistar hosts a discussion on the power of Programmatic OOH. The session looks at the way that adoption of pdOOH is being encouraged, the increased measurability and flexibility of OOH, [...]
How Artificial Intelligence is Shaping the Future of Programmatic, Thanks to Very Human Intelligence
Artificial intelligence (AI) is the hot new topic on everyone’s lips, but when it comes to the programmatic industry, AI is nothing new. Data scientists, tech teams and traders have been harnessing the power of AI for years, using it [...]
The Heart of Driving Business Results: Unleashing the Power of Data in a Privacy-Centric World
The cookieless world calls for a shift in marketing and advertising strategies. Marketers must embrace addressable and non-addressable approaches, focus on omni-channel integration, explore new attribution models, and navigate the landscape of walled gardens and the open web. At ATS [...]
Navigating The Changing Data Landscape - Steer Your Way To Success
With the cookieless world on the horizon, how can brands continue to connect with their potential customers online in a privacy-centric way? At ATS Singapore 2023, Eyeota co-founder Kristina Prokop, discusses how marketers can use innovative and privacy-centric tactics to [...]
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Digital Turbine's James Rogers on Harnessing the Power of In-Game Advertising
In-game advertising is an increasingly interesting proposition. James Rogers of Digital Turbine talks us through the challenges and opportunities. In this ExchangeWire VoxPop, James Rogers VP brand sales, APAC joins us to discuss the rise of in-game advertising, and how the [...]
Publica by IAS's Chris Mottershead on the data-driven TV marketplace across APAC
Filmed on location at ATS Singapore 2023, ExchangeWire CEO Rachel Smith is joined by Publica by IAS's Commercial Director, Chris Mottershead to discuss what the data-driven TV marketplace really looks like across the APAC region. In this Voxpop, Rachel and [...]
Digiseg's Søren H. Dinesen on the Issues Currently Facing Publishers
Søren H. Dinesen, CEO and co-founder of Digiseg, joins John Still for this episode of TraderTalk TV. At the whiteboard, Dinesen talks through the issues that are currently facing publishers. In this session, Dinesen outlines: The challenges that the pivot [...]
The Future of Ad Tech is Curated, According to Audigent's Drew Stein
In this must-see episode of TraderTalk TV, Audigent's co-founder & CEO, Drew Stein, took to the whiteboard to delve into the intricate nuances of curation, and its growing importance in the ad tech ecosystem. Stein talks about: The evolution of curation, [...]
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