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Digital Turbine's James Rogers on Harnessing the Power of In-Game Advertising
In-game advertising is an increasingly interesting proposition. James Rogers of Digital Turbine talks us through the challenges and opportunities. In this ExchangeWire VoxPop, James Rogers VP brand sales, APAC joins us to discuss the rise of in-game advertising, and how the [...]
Publica by IAS's Chris Mottershead on the data-driven TV marketplace across APAC
Filmed on location at ATS Singapore 2023, ExchangeWire CEO Rachel Smith is joined by Publica by IAS's Commercial Director, Chris Mottershead to discuss what the data-driven TV marketplace really looks like across the APAC region. In this Voxpop, Rachel and [...]
Digiseg's Søren H. Dinesen on the Issues Currently Facing Publishers
Søren H. Dinesen, CEO and co-founder of Digiseg, joins John Still for this episode of TraderTalk TV. At the whiteboard, Dinesen talks through the issues that are currently facing publishers. In this session, Dinesen outlines: The challenges that the pivot [...]
The Future of Ad Tech is Curated, According to Audigent's Drew Stein
In this must-see episode of TraderTalk TV, Audigent's co-founder & CEO, Drew Stein, took to the whiteboard to delve into the intricate nuances of curation, and its growing importance in the ad tech ecosystem. Stein talks about: The evolution of curation, [...]
VOGUE Singapore's Michelle Ong on Optimising Content and Advertising Experiences, and the Future of APAC's Ad Market
"As a publisher, contextual content and native storytelling is crucial. We're trying to tell a story through the voice of VOGUE Singapore, and also trying to promote brands through this same voice." In this exclusive VoxPop, group commercial director at VOGUE [...]
TraderTalk TV: Zeotap's Matt Bennathan Looks at Activation Alternatives
"We shouldn't be talking so much about cookies, we should be talking about outcomes and use cases." In this episode of TraderTalk TV, Matt Bennathan discusses the phasing out of cookies in both social and programmatic advertising sectors. Bennathan elaborates that [...]
LoopMe's Alberico de Nardis Unpacks APAC's Transformation Trends & Shifting Consumer Mindsets
"If we look at Southeast Asia alone there are over 1,200 languages, in Europe there are 200-250. If we're not speaking to everyone individually, we're just bucketing entire regions together." In our latest VoxPop, Alberico de Nardis, LoopMe's head of SEA [...]
Publica by IAS' Clem Birdsall on CTV Opportunities and Challenges Across APAC
"CTV is the biggest screen in the house and the best place to run advertisements that drive results, as proven by multiple studies." In this VoxPop, Publica by IAS' snr publisher and platform director, APAC, Clem Birdsall, takes us on a [...]
the7stars' Patrick Dolan on OOH and Audio Advertising
In this latest ExchangeWire VoxPop, Patrick Dolan, activation director at the7stars, joins John Still to discuss two of the industry's biggest formats – out of home (OOH) and audio. In this VoxPop, Dolan elaborates on advertisers' growing interest in these two [...]
Vistar's Franck Vidal on Programmatic DOOH in APAC
Franck Vidal, director, Southeast Asia sales and partnerships at Vistar Media, joins ExchangeWire head of content John Still for our latest VoxPop. In this engaging conversation, Franck provides an overview of programmatic digital out of home (DOOH), particularly how the medium [...]
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