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Greenbids' Jean-Baptiste Pettit on Sustainability in Advertising
In this latest episode of TraderTalk TV, Jean-Baptiste Pettit, CTO and co-founder of Greenbids, joins ExchangeWire COO Lindsay Rowntree at the whiteboard to discuss how to make advertising more sustainable. During the session, Pettit outlines: The current ad buying process and [...]
Digiseg's Søren H. Dinesen on the Shift Towards Cookieless Strategies
In our latest VoxPop, Søren H. Dinesen, CEO of Digiseg, sits down with ExchangeWire CEO Rachel Smith to discuss how the industry is readying itself for the post-cookie era. In this engaging conversation, Søren assesses the industry's current efforts to [...]
Nexxen's Steve Broadhead on the Opportunities of CTV
Steve Broadhead, managing director EMEA at Nexxen, joins ExchangeWire COO Lindsay Rowntree for our latest VoxPop. In this engaging conversation, Steve dives deep on the challenges and opportunities of CTV, taking a look at how the TV ad market has [...]
Spark Foundry's Kudzai Mubaiwa on the Challenges and Opportunities of Performance Marketing
In this ExchangeWire VoxPop, Kudzai Mubaiwa, head of performance UK, Performics @ Spark Foundry, joins ExchangeWire COO Lindsay Rowntree to discuss the challenges and opportunities presented by performance marketing. Together, Mubaiwa and Rowntree cover: How Spark Foundry keeps apace with technological changes How [...]
Digital Turbine's Mark Slade on the Untapped Potentials of Mobile Gaming
"Curating publisher and context-based audience groups is where we see the market going increasingly." VP of brand marketing and managing director of brand partnerships (UK, DE, FR) at Digital Turbine, Mark Slade, delves into the vast opportunities and challenges of mobile [...]
Quiet Storm's Rania Robinson on the Future of Creativity
In this ExchangeWire Voxpop, CEO and founder of Quiet Storm, Rania Robinson, joins ExchangeWire CEO Rachel Smith for a discussion about the intersection of technology and creativity. Robinson and Smith discuss how agencies can stay innovative as trends come and [...]
The Power of Attention Metrics in the Digital Marketing Universe: Perspectives from Outbrain's Alex Cheeseman
"If no-one notices your advertising, everything else is academic". - Bill Bernbach Alex Cheeseman, head of enterprise at Outbrain, unravels the complexities of capturing attention in today's ever-changing media landscape, exploring emerging trends, tactics, and challenges in capturing audience attention and implementing attention [...]
Paul Wright on how Uber is Engaging with Retail Media
Paul Wright, head of Uber advertising, UK and Ireland, outlines how Uber is exploring the nascent but exciting retail media space. In this VoxPop, Wright details: Uber's current position within retail media and across interconnected spaces The value of first-party data and how [...]
Kevel's James Avery on the Unbundling of Retail Media Technology
In this episode of TraderTalk TV, James Avery, founder and CEO of Kevel, joins Ciarán O'Kane at the whiteboard to discuss the unbundling of retail media technology, and how the future of commerce media might evolve. During the session, Avery outlines: What [...]
Game On: The Power of In-Game Advertising for Brands and App Developers
Mobile gaming has become a major source of entertainment for millions of people worldwide, and brands are beginning to recognise the benefits of in-game advertising. But how exactly does it compare to traditional advertising, and what unique advantages does it [...]
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