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Publica by IAS' Clem Birdsall on CTV Opportunities and Challenges Across APAC
"CTV is the biggest screen in the house and the best place to run advertisements that drive results, as proven by multiple studies." In this VoxPop, Publica by IAS' snr publisher and platform director, APAC, Clem Birdsall, takes us on a [...]
the7stars' Patrick Dolan on OOH and Audio Advertising
In this latest ExchangeWire VoxPop, Patrick Dolan, activation director at the7stars, joins John Still to discuss two of the industry's biggest formats – out of home (OOH) and audio. In this VoxPop, Dolan elaborates on advertisers' growing interest in these two [...]
Vistar's Franck Vidal on Programmatic DOOH in APAC
Franck Vidal, director, Southeast Asia sales and partnerships at Vistar Media, joins ExchangeWire head of content John Still for our latest VoxPop. In this engaging conversation, Franck provides an overview of programmatic digital out of home (DOOH), particularly how the medium [...]
Greenbids' Jean-Baptiste Pettit on Sustainability in Advertising
In this latest episode of TraderTalk TV, Jean-Baptiste Pettit, CTO and co-founder of Greenbids, joins ExchangeWire COO Lindsay Rowntree at the whiteboard to discuss how to make advertising more sustainable. During the session, Pettit outlines: The current ad buying process and [...]
Digiseg's Søren H. Dinesen on the Shift Towards Cookieless Strategies
In our latest VoxPop, Søren H. Dinesen, CEO of Digiseg, sits down with ExchangeWire CEO Rachel Smith to discuss how the industry is readying itself for the post-cookie era. In this engaging conversation, Søren assesses the industry's current efforts to [...]
Nexxen's Steve Broadhead on the Opportunities of CTV
Steve Broadhead, managing director EMEA at Nexxen, joins ExchangeWire COO Lindsay Rowntree for our latest VoxPop. In this engaging conversation, Steve dives deep on the challenges and opportunities of CTV, taking a look at how the TV ad market has [...]
Spark Foundry's Kudzai Mubaiwa on the Challenges and Opportunities of Performance Marketing
In this ExchangeWire VoxPop, Kudzai Mubaiwa, head of performance UK, Performics @ Spark Foundry, joins ExchangeWire COO Lindsay Rowntree to discuss the challenges and opportunities presented by performance marketing. Together, Mubaiwa and Rowntree cover: How Spark Foundry keeps apace with technological changes How [...]
Digital Turbine's Mark Slade on the Untapped Potentials of Mobile Gaming
"Curating publisher and context-based audience groups is where we see the market going increasingly." VP of brand marketing and managing director of brand partnerships (UK, DE, FR) at Digital Turbine, Mark Slade, delves into the vast opportunities and challenges of mobile [...]
Quiet Storm's Rania Robinson on the Future of Creativity
In this ExchangeWire Voxpop, CEO and founder of Quiet Storm, Rania Robinson, joins ExchangeWire CEO Rachel Smith for a discussion about the intersection of technology and creativity. Robinson and Smith discuss how agencies can stay innovative as trends come and [...]
The Power of Attention Metrics in the Digital Marketing Universe: Perspectives from Outbrain's Alex Cheeseman
"If no-one notices your advertising, everything else is academic". - Bill Bernbach Alex Cheeseman, head of enterprise at Outbrain, unravels the complexities of capturing attention in today's ever-changing media landscape, exploring emerging trends, tactics, and challenges in capturing audience attention and implementing attention [...]
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