by Mathew Broughton on 2nd Jun 2023 in VoxPops

Speaking ahead of ATS London 2023, Bill Swanson, SVP EMEA at Connatix, dives in to the evolution of contextual targeting.

In this voxpop, Swanson details:

• How contextual targeting compares to alternatives in the post-cookie era
• Challenges faced by contextual
• How the industry can work together to fully leverage contextual targeting
• What he is hoping from discussions at ATS London

Don't miss the chance to hear Bill speak at ATS London 2023 on June 13th and 14th at Central Hall, Westminster. Final tickets available now.

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